December 26, 2018
AMC Theatres Dec. 26 announced that its Stubs A-List subscription ticket service has surpassed 600,000 subs since launching six months ago. The nation’s largest theatrical chain had expected to reach 500,000 A-List members after 12 months.
The $19.95 monthly service (which increases to $23.95 on Jan. 9, 2019 at AMCtheatres.com and AMC Theatres app) bowed on June 26 in response to rival service MoviePass.
The service affords members upwards of three movies per week, in every available AMC showtime and format, including Imax at AMC, Dolby Cinema at AMC, RealD 3D and Prime at AMC.
A-List subs also get the discounts and benefits of AMC Stubs Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office, concession stand, and 100 points for every $1 spent for the AMC Stubs A-List monthly fee, tickets purchased for friends and family, and food & beverage spending at AMC.
AMC Stubs Premiere and A-List members receive a $5 virtual reward for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases.
CEO Adam Aron said the success of A-List contributed to Hollywood’s record $11.4 billion domestic 2018 box office.
“What an incredible 2018 for AMC Theatres and our AMC Stubs A-List members,” Aron said in a statement. “To exceed our one-year goal of 500,000 members in 4 ½ months, then add another 100,000 members in the last six weeks of the year is astounding. We remain extremely excited about what’s to come.”