December 20, 2021
AMC Theatres Dec. 20 said that based on the opening weekend strength of Marvel/Sony Pictures’ Spider-Man: No Way Home, the exhibitor shattered several post-reopening attendance records. The movie finished the four-day period as the biggest December opening of all time, and AMC set new post-reopening domestic attendance records on Thursday (Dec. 16), then broke that record on Friday (Dec. 17), and then broke that record again on Saturday (Dec. 18).
More than 2 million people watched a movie at an AMC location around the world on Dec. 18, which is the most tickets sold in a single day since Christmas Day 2019. With the Dec. 19 domestic attendance finishing at more than 1 million tickets sold, it marks the first time that AMC has sold at least 1 million tickets daily over a four-day period since December 2019.
AMC said moviegoers sought out “premium large format” (PLF) experiences at AMC, as this past weekend was the biggest ever weekend for the chain’s select “PRIME” locations featuring special sights, sound, and comfort seating. It was also the second biggest ever weekend for Dolby Cinema at AMC and the fourth biggest weekend for Imax at AMC.
In all, AMC recorded more than 7 million tickets sold at locations globally, including more than 5 million tickets sold in the United States. Attendance was off to a strong start Dec. 16, as moviegoers rushed screens to qualify for an exclusive “Spider-Man” NFT, the first ever of its kind from a major theatrical exhibitor. The movie also set a new single-day international attendance record on Dec. 18.
“Historically, December is one of the biggest months of the year for major blockbuster releases, so to … set a new all-time opening weekend box office record this month is significant not just for AMC, but for the entire theatrical industry,” Adam Aron, CEO of AMC Entertainment, said in a statement.