December 6, 2021
On the heels of the popular launch of Spider-Man: No Way Home-themed nonfungible tokens (NFTs), AMC Theatres Dec. 6 announced a second NFT to all AMC Investor Connect members, to be delivered by the Worldwide Asset eXchange (WAX).
NFTs have become a potentially lucrative means for owners of intellectual property to sell virtual crypto currency-based trading cards to fans that can fluctuate in value like shares of stock.
The Spider-Man themed NFT was the first ever issued in significant quantity by a theatrical exhibitor, and the AMC Investor Connect “I Own AMC” NFT will be the second, according to the exhibitor.
“After our first NFT met with enthusiasm earlier this week, there was no doubt we would embark on issuing another NFT,” CEO Adam Aron said in a statement. “I can say with certainty there will be more NFTs in AMC’s future.”
Indeed, since accepting most forms of crypto currency for online ticket purchases earlier this year, AMC has now embraced the world of self-promoting NFTs as way of rewarding loyal moviegoers, turned “investors” in the company.
“Building on the demand from our first AMC launch, WAX continues to trailblaze in innovation by introducing a unique NFT membership program,” added William Quigley, co-founder of WAX. “Through our continued partnership with AMC, we will offer NFTs that unlock real-world experiences.”