AMC Theatres: 70% of ‘Avatar: The Way of Water’ Revenue Came From ‘Premium Experience’ Screens
December 19, 2022
AMC Theatres, the largest theatrical exhibitor in the world, Dec. 19 announced that based on the strength of its premium-format screens, Avatar: The Way of Water generated ticket sales and food and beverage revenue significantly higher than during the same weekend in pre-pandemic 2019, which was led by the opening of Sony Pictures’ Jumanji: The Next Level.
Tickets sold in RealD 3D and premium large formats such as Dolby Cinema at AMC, Imax at AMC, and Prime at AMC made up more than 70% of all box office gross to the movie at AMC Theatres.
Overseas, the movie played strong all weekend, but particularly on Dec. 17, when AMC’s Odeon Cinemas saw its highest admissions revenue and food and beverage revenue for a single day in 2022.
“We’re greatly encouraged to see our revenues soar on the opening weekend of The Way of Water,” Adam Aron, CEO of AMC Entertainment, said in a statement. “All of us at AMC and Odeon extend our eternal thanks to [director] James Cameron for the brilliance of his vision, and to all our friends at Disney for their tireless efforts to make this remarkable and immersive film. I’ve already seen it twice this past weekend, and I can’t wait to go see it again.”