July 12, 2021
AMC Theatres, the largest exhibitor in the world, July 12 announced that it once again broke its previous post-reopening weekend attendance record. For the second time in three weekends, and third time since Memorial Day weekend, AMC recorded its busiest weekend attendance numbers in the last 16 months. Approximately 3.2 million people watched movies at AMC’s domestic and international theater locations from July 8 to 11.
The industry box office was led by Disney/Marvel’s Black Widow, which opened to an estimated $80 million for its opening weekend in North America, breaking the previous record, which was set by Universal Pictures’ F9: The Fast Saga just two weekends before. Beyond the success of Black Widow, the other nine movies in the top 10 also posted meaningful ticket sales and helped give the industry its first $100-million plus domestic box office weekend since early 2020.
Eight of the top 10 busiest theaters in the U.S. across the whole movie theater industry were AMCs. They were led by the AMC Burbank 30 complex in Burbank, Calif. AMC had more than 2.5 million U.S. moviegoers, a new post-reopening record.
Internationally, more than 650,000 people visited AMC’s theaters in Europe and the Middle East, also a post-reopening record.