January 26, 2021
In a surprise move, the Amazon-owned ad-supported VOD service IMDb TV is getting app placement on the Roku platform. IMDb TV is a direct AVOD competitor to The Roku Channel. The Roku platform had more than 51 million registered accounts at the end of 2020.
IMDb TV, which is also available to 50 million registered accounts on Amazon Fire TV and Amazon Prime Video service, has moved up the ladder against Roku, ViacomCBS’s Pluto TV, Fox Entertainment’s Tubi and NBCUniversal’s Peacock in the the increasingly competitive AVOD market.
IMDb TV original content includes spy drama “Alex Rider” and “Moment of Truth,” among other licensed fare from Amazon Studios and third parties.
“We are thrilled to provide customers a seamless and easy way to view our content with the distribution of our IMDb TV app on millions of Roku devices,” Mark Eamer, VP of IMDb TV, OTT and brand advertising, said in a statement.