Amazon Yanks YouTube App From Fire TV Devices

Amazon has reportedly pulled the YouTube app from Fire TV devices – ahead of the Jan. 1, 2018 deadline Google previously imposed on the ecommerce behemoth for its alleged lack of the support for Prime Video on Chromecast.

On its website, Amazon directed YouTube users to Firefox or Silk browsers to access the streaming video platform, according to FastCompany.com.

The Amazon website lists Google’s Chromecast Ultra streaming media device as “currently unavailable.”

“We don’t know when or if this item will be back in stock,” reads a message on the page.

The feud underscores increasing tensions among the tech giants eager to expand distribution channels among consumers for proprietary and licensed original video.

(This article previously appeared in Home Media Magazine.)