Amazon Ups Sports Streaming with U.K. Premier League Soccer Rights

In a major move, Amazon June 7 announced that beginning in 2019 it would begin streaming live Premier League soccer matches and weekly highlights packages on Prime Video in the United Kingdom.

No financial details of the deal were released, but media reports suggest Amazon could be paying upwards of $12 million per soccer match.

The Premier League claims to be the most-watched sports league in the world, and U.K. Prime members will have exclusive access to 20 matches per season, comprising two full fixture rounds – the first December midweek round and the festive Bank Holiday round – featuring live coverage of every Premier League team.

This will be the first time a full round of Premier League fixtures will be broadcast live in the U.K. In addition, Prime members will be able to watch weekly highlights of all Premier League matches throughout the season.

“Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights,” Richard Scudamore, executive chairman of the Premier League, said in a statement.

The Premier League joins Prime Video’s growing slate of live sports, including U.S. Open Tennis, ATP World Tour Tennis and the NFL, all currently available to watch on Prime Video in the UK at no extra cost to Prime members.

Premier League matches will also be available alongside Prime Video’s critically acclaimed and award winning Prime Original drama, comedy and sports docu-series.

“We are always looking to add more value to Prime, [including] for the first time, live Premier League matches,” said Jay Marine, VP of Prime Video in Europe.


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