July 29, 2021
Amazon July 29 said it saw a 16% increase in online sales to $53.1 billion in the second quarter (ended June 30), from online revenue of $45.8 billion in the previous-year period. Online sales include product sales and digital media products available in both a physical and digital format, such as books, videos, games, music and software. Product sales include digital products sold on a transactional basis.
Subscription revenue, which includes Amazon Prime memberships, topped $7.9 billion, up 32% from revenue of $6 billion in the previous-year period.
In the quarter, Prime Video released new Amazon Original movies for customers worldwide, including Tom Clancy’s Without Remorse starring Michael B. Jordan, and The Tomorrow War starring Chris Pratt, both of which were the No. 1 streamed movie on their opening weekends.
Other streaming content includes returning Amazon Original series and specials such as “THEM,” “Solos,” “The Underground Railroad,” “Panic,” “Flack,” “Mary J. Blige’s My Life” and “The Prime Day Show,” as well as the seventh and final season of “Bosch,” the longest-running Amazon Original series to date.
Additionally, Prime Video debuted more than 20 local originals internationally, including Dom (Brazil), Chivas: El Rebaño Sagrado (Mexico), Clarkson’s Farm (UK), La Leyenda de Sergio Ramos (Spain), Mixte (France) and Head Above Water (Australia).
Amazon earned 20 Emmy Award nominations, including Amazon Studios’ first-ever category nominations for a drama series (“The Boys”) and limited series (“The Underground Railroad”). Amazon also received two nominations in the TV movie category (Uncle Frank and Sylvie’s Love), along with nominations for writing (All In), choreography (Savage X Fenty Show Vol. 2), cinematography (Small Axe), visual effects (“Vikings”), interactive program (“Welcome to the Blumhouse”), and commercial (Michael B. Jordan’s Alexa ad).
Prime Video announced streaming deals with the National Football League’s (NFL) “Thursday Night Football,” beginning in 2022, a year earlier than previously announced; 16 Women’s National Basketball Association (WNBA) games per season and the Commissioner’s Cup Championship Game; the Premier League in the United Kingdom; and 300-plus Ligue 1 soccer matches per season in France.
Prime Video also streamed the first-ever French Open night matches and the Australian Swimming Trials globally.
The Peacock streaming service is now available on Fire TV and Fire tablet devices. Prime Video and IMDb TV announced an exclusive multiyear licensing deal with Universal Filmed Entertainment Group (UFEG). Beginning in 2022, Prime Video will be an exclusive subscription video partner for UFEG’s slate of live-action films in the United States, bringing films such as Jurassic World: Dominion, The 355 and Ambulance to Prime Video soon after theatrical release. With this deal, IMDb TV will be the first advertising-based streaming service to secure a major studio network window, which traditionally goes to broadcast or cable networks.
IMDb TV announced 12 original series and development projects including a new half-hour drama from Dick Wolf, a home renovation project with Jeff Lewis, a docu-series with country superstar Luke Bryan, and a dramedy from Clea DuVall and Tegan and Sara Quin.