Amazon Studios Pulls Out of SXSW as Calls Grow to Cancel Annual Media Festival

Amazon Studios has become the latest media company to pull out of the annual South by Southwest (SXSW) Music Festival, March 13-22, in Austin, Texas.

Amazon joins Facebook, Twitter, Mashable, TikTok, Dell, Intel, China Gathering and other companies that are dropping out of SXSW over concerns of the coronavirus’ possible impact on company employees.

To date, more than 91,000 people globally have been infected with 3,100 deaths attributed to the disease. There are more than 100 confirmed cases in the United States, including nine deaths.

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Amazon, which just disclosed that an employee in its Seattle headquarters had contracted the COVID-19 virus, had planned to unveil several projects through its Prime Video unit, including a co-promotion with Entertainment Weekly.

“Due to health concerns Amazon Prime Video has decided to pull back from the festival and will be cancelling all activities, including the Blue Room Photo/Video Studio over the weekend and the Entertainment Weekly party on Sat evening,” the publication said in a statement. “We regret any inconvenience this may cause. The health of our team members and guests is our priority. Thank you for your understanding.”

Despite an online petition and calls from some, including Twitter CEO Jack Dorsey, to cancel this year’s festival, organizers say the show will go on. Indeed, the show actually pushed-back with the March 2 announcement of new big-name speakers, including former U.S. Secretary of State Hillary Clinton and former Democratic Presidential candidate Beto O’Rourke.

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In a statement on its website, organizers said they are working “closely on a daily basis” with local, state, and federal agencies to plan for a safe event.

“As a result of this dialogue and the recommendations of Austin Public Health, the 2020 event is proceeding with safety as a top priority,” SXSW said in a statement. “We hope that people follow the science, implement the recommendations of public health agencies, and continue to participate in the activities that make our world connected.”

In addition to festivals, Sony Pictures shuttered three offices in Europe (Paris, London and Gdynia, Poland) due to coronavirus concerns.

Microsoft canceled its “Most Valuable Professional (MVP) Summit,” slated for March 16 in Seattle. The Google I/O developers conference, May 12-14 in Mountain View, Calif., also has been canceled.

 

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