Amazon Reveals 34 Million Fire TV Users, Topping Roku

Amazon has quietly staked the lead in active users of streaming media devices. The ecommerce giant disclosed it has 34 million Fire TV users – about 5 million more than Roku.

Amazon revealed the data May 14 in a presentation by Jen Prenner, global head of marketing at Fire TV, at the Pay TV Show in Denver.

The tally, first reported by TechCrunch, represents a 13.3% increase from the 30 million users Amazon disclosed in January at the Consumer Electronics Show in Las Vegas.

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Amazon now claims Fire TV has become the No. 1 streaming media device in the United States, United Kingdom, Germany, India and Japan.

Roku, by comparison, claims its operating system was embedded in 33% of all Internet-connected smart TVs sold in the U.S. in the first quarter.

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