May 15, 2019
Amazon has quietly staked the lead in active users of streaming media devices. The ecommerce giant disclosed it has 34 million Fire TV users – about 5 million more than Roku.
Amazon revealed the data May 14 in a presentation by Jen Prenner, global head of marketing at Fire TV, at the Pay TV Show in Denver.
The tally, first reported by TechCrunch, represents a 13.3% increase from the 30 million users Amazon disclosed in January at the Consumer Electronics Show in Las Vegas.
Amazon now claims Fire TV has become the No. 1 streaming media device in the United States, United Kingdom, Germany, India and Japan.
Roku, by comparison, claims its operating system was embedded in 33% of all Internet-connected smart TVs sold in the U.S. in the first quarter.