January 19, 2018
Amazon is upping the Prime membership fee by 18% for consumers opting to pay on a monthly basis. The $99 annual Prime membership, which includes Prime Video, remains the same.
Amazon said the $10.99 monthly Prime membership is increasing to $12.99, or $156 per year. The ecommerce behemoth is also upping the college student Prime monthly membership to $6.49 from $5.49.
“Prime provides an unparalleled combination of shipping, shopping and entertainment benefits, and we continue to invest in making Prime even more valuable for our members,” Amazon said in a statement.
Amazon, which just announced the 20 cities it is considering for its second headquarters, said it has increased free two-day shipping from 20 million items to more than 100 million.