Amazon Quashes Ad-Supported Video Streaming Service Rumor

Amazon Oct. 25 nixed media reports the ecommerce behemoth planned to launch a free streaming video service under its brand and accessible via the Amazon Fire TV streaming device.

“We have no plans to build an ad-supported Prime Video offering for free at this time,” Dave Fildes, head of investor relations, said on the fiscal call.

First reported earlier this month by CNBC, the over-the-top service reportedly would have offered catalog movies and TV shows – with advertisers getting access – for the first time to proprietary user data.

With Amazon spending $5 billion on original content for its Prime Video platform this year, and user data a coveted proprietary asset, the likelihood of an in-house competing video streaming service seemed farfetched.

Then again, ad-supported video streaming is the backbone of The Roku Channel, Hulu’s entry-level subscription plan, Sony Crackle and Shout! Factory TV, among others.


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