Amazon Q3 Online Sales, Prime Video Subscription Revenue Up

Amazon Oct. 28 reported third-quarter (ended Sept. 30) online sales of $49.9 billion, up 3% from online revenue of $48.3 billion during the previous-year period.

Online sales include myriad products, including both physical and digital books, music, videos (DVD, Blu-ray Disc), games and software. Product sales include digital content sold on a transactional basis.

Subscription services revenue increased 24% to $8.1 billion, from $6.5 billion. Subscriptions include annual and monthly fees associated with Prime memberships, as well as digital video, audiobooks, digital music, e-books and other non-AWS subscription services.

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Meanwhile, in the quarter, Prime Video released the Amazon Original movie Cinderella, starring Camila Cabello, which was the No. 1 streamed
movie across all films on streaming platforms during its opening weekend and the No. 1 streamed musical of the year.

The streaming platform announced that “The Lord of the Rings” series will premiere Sept. 2, 2022, on the streaming service, and an untitled spinoff will be produced for “The Boys” series.

In the fourth quarter, Amazon Original Movies The Tender Bar, starring Ben Affleck and directed by George Clooney, and Being the Ricardos, starring Nicole Kidman and directed by Aaron Sorkin, will release in theaters and follow on Prime Video.

Prime Video debuted 28 local originals internationally, including in Argentina, Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, and the U.K. Prime Video also launched Prime Video Channels for customers in India, giving Prime members the option for add-on subscriptions of over-the-top services, and the Prime Video Store in Brazil, giving customers the opportunity to rent or buy new movie releases.

Prime Video streamed its first-ever Union of European Football Associations (UEFA) Champions League soccer matches in Germany and Italy, and the first Ligue 1 soccer matches in France. In the United Kingdom, the U.S. Open final featuring 18-year-old rising star Emma Raducanu was the most-streamed tennis match in Prime Video history, following the
historic partnership with Channel 4 to share live broadcast rights.

Prime Video continued its move into live sports streaming with the NFL Thursday Night Football kickoff, which introduced player tracking, a new feature driven by artificial intelligence (AI).

Finally, in its first global expansion since launching in the U.S. in 2019, IMDb TV launched in the U.K. to provide free premium steaming content to customers via Prime Video. The service will soon become available as a standalone app on Fire TV devices.

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