October 14, 2020
Amazon Prime Video has reportedly acquired streaming rights to the National Football League’s second-day wild card round on Jan. 10, 2021. The postseason game is a first for Prime Video — and not exclusive. The Prime streaming video service will share the NFC/AFC matchups with CBS broadcast network (and CBS All Access) and Nickelodeon.
Amazon earlier this year renewed its rights to stream 11 NFL Thursday Night Football games for a reported $75 million. Amazon began live-streaming TNF games in 2017 on Prime Video and Twitch, hosted by the first all-female announcing team featuring Hannah Storm and Andrea Kremer.
The wild card round rights cost Amazon significantly more than TNF, according to The Wall Street Journal, which first reported the deal, citing league sources. NBCUniversal’s Peacock SVOD platform will live-stream a second wild card playoff game.
Google-owned YouTube TV last year became the first digital platform to live-stream Major League Baseball postseason and World Series games. YouTube also acquired rights to live-stream 13 regular season games free (with ads) for viewers to watch in the U.S., Canada and Puerto Rico. MLB has been streaming games on its MLB.tv platform since 2002, beginning first with audio only.
Despite some off-field controversies, the NFL remains a ratings winner, snagging 18 of the Top 20 most-watched telecasts since Sept. 10. The other two top-ranked programs: the presidential and vice-presidential debates.