Amazon Prime Video, Sky Partner for Direct Access

In an ongoing trend uniting strange bedfellows, Amazon Prime Video and Comcast-owned satellite TV operator Sky have partnered in a multiyear deal. The pact gives Sky Q set-top and Now TV subscribers in the U.K., Italy and Germany direct access to the Prime Video app — heretofore a SVOD competitor to NowTV and pay-TV. Prime Video joins Netflix, Disney+, BBC iPlayer and Roxio as third-party streaming services directly available to Sky subscribers — with a separate subscription.

“Sky Q customers are receiving an early Christmas present on their boxes this year in the form of Amazon Prime Video,” Stephen van Rooyen, CEO of U.K. and Europe Sky, said in a statement. “This will make it even easier for you to access everything you love, in one place.”

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The Prime Video app bows on NowTV devices, as well as Sky Ticket in Germany, on Dec. 14. The NowTV app will also be available on select Fire TV devices and Fire TV Edition smart TVs across Italy, Ireland, Austria and Switzerland next year. Sky Ticket will be available on Fire TV and Fire TV Edition in Germany.

“With winter settling in, and our new binge-watch obsession ‘The Wilds’ about to launch, it’s a perfect time for Sky customers to catch up on our award-winning Prime Video TV shows, movies, and live sport,” said Jay Marine, VP of Prime Video worldwide.

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