August 18, 2020
In a first, Major League Soccer’s Seattle Sounders FC and Amazon Prime Video Aug. 18 announced a deal that sees the SVOD platform become the official video streaming partner of the Rave Green. Prime Video is now the sole digital streaming platform for all non-nationally televised Sounders FC matches throughout the club’s home broadcast territory, marking just the second time Prime Video has reached a streaming agreement with a sports franchise, and the first deal with a professional soccer club. Amazon is based in Seattle.
Starting with Sounders FC’s Aug. 26 match at the Los Angeles Galaxy, the three-year agreement is set to run through the 2022 Major League Soccer season.
“Sounders FC is a fundamental part of our culture here in the Pacific Northwest, and as a club they have always been at the forefront of innovation in professional sports,” Marie Donoghue, VP of global sports video at Amazon, said in a statement. “We share this common vision for innovation at Prime Video, and are committed to delighting fans and enhancing the value of a Prime membership through sports, and we believe this deal accomplishes just that.”
With the 2020 MLS regular season resuming in just five days, all regionally televised Sounders FC MLS matches will now be available on Prime Video with a Prime membership. Sounders FC’s regional broadcast territory extends throughout the entirety of Washington State — inclusive of the traditional Seattle-Tacoma-Everett television DMA and key population centers like Spokane, Yakima, Tri-Cities and Vancouver, Wash.
Rave Green matches will now be streamed across hundreds of compatible devices, including smart TVs, mobile devices, Fire TV, Fire tablet, Apple TV, Chromecast, video game consoles, Comcast X1, or from the Web. JOEtv continues to be the regional television home of the Rave Green, alongside radio partners Sports Radio 950 KJR AM and El Rey 1360 AM.