Amazon Prime Video Eyeing Southeast Asia Launch

Amazon Prime Video is looking to expand its subscription streaming service to Thailand, Indonesia and the Philippines as it widens its Southeast Asia footprint. Surprisingly, the SVOD service only operates in three Asian countries: Japan, Australia and India — three markets the company also operates its legacy e-commerce business.

Speaking at the Asia TV Forum & Market confab, Erika North, head of originals for Asia-Pacific at Amazon Studios, said the streamer is in the early stages laying the groundwork for service launch in the region. The company is currently looking for local management, in addition to courting localized content producers.

Erika North

“We are truly open for business, and our goal in Southeast Asia, as much as it is in every other part of the world, is to partner with the top local talents across the region to find stories and opportunities to tell their stories and amplify them across over 200 million Prime members across 240 countries and territories,” North said.

The executive, who joined Amazon in 2020 after more than three years at Netflix, said the standalone Prime Video service would be based in Singapore, and target subscribers with localized content.

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Amazon current local originals include Indian dramas Paatal LokFamily Man, Four More Shots Please! and The Last Hour, in addition to The Lost Flowers of Alice Hart, with Sigourney Weaver.

Amazon has also produced a Japanese reality dating series called “Documental,” as well as original feature film Homestay.

“Great content can take time and we’re really at day one in this process,” North said. “We’re looking to partner with creatives to take that time. At the end of the day, Amazon Studios aims to be the true home of talent and creators in that we want to be asking them some of the most pertinent questions about what they haven’t had the opportunity to make, and what can Amazon do to provide the resources, infrastructure and distribution to amplify those stories.”

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