October 8, 2019
After China, India, with the second largest population in the world, has long been a coveted market by over-the-top video distributors Netflix, Amazon and Disney, among others.
Now Prime Video has partnered with Dish TV India offering the latter’s more than 17 million subscribers direct access to the streaming service’s app.
The agreement affords Indian subs streaming access to Hollywood, Bollywood and regional movies, TV shows, stand-up comedies, kids programs, including Indian and Amazon Originals.
“We, at Dish TV, always work on offering innovative entertainment solutions and superlative experience to customers and the association with Amazon Prime Video is a step in the same direction,” Anil Dua, executive director & group CEO, said in a statement. “We are delighted to have Amazon Prime Video on board with us to offer its premium content on both our Dish TV and d2h platforms with our hybrid set-top boxes that are going to be launched soon.”
Amazon launched e-commerce operations in India in 2013 — only recently adding Prime Video and Amazon Prime Now grocery delivery service.
“With this launch, we will further extend the reach and access of Amazon Prime Video in India, giving more customers the experience of watching our wide selection of critically acclaimed and popular Amazon Originals, blockbuster movies across languages and Indian as well as international shows, on their television sets,” added Gaurav Gandhi, director and country GM, Amazon Prime Video India.
Disney, which acquired Indian streaming platform Hotstar through its 20th Century Fox merger, has almost more streaming subs in country than the United States population.
Indeed, the pending Disney+ platform will be offered through Hotstar.
“Hunger for content and ability to pay are unlocking growth for consumer payments in video,” Uday Shankar, chairman at Star and Disney India and president, The Walt Disney Co., Asia Pacific, said in a statement.