Amazon Prime Rolls Out User Profiles

SVOD service Amazon Prime is rolling out user profiles, a feature long present on competing services such as Netflix.

In selected countries, one subscriber account can have up to six user profiles (one default primary profile plus five additional profiles, either adult or kids).

One general and one account for kids appears by default. When adding profiles, users can designate them for kids.

Prime Video will serve up only age-appropriate TV shows and movies (maturity rating 12 and under) to the kids’ profiles. However, all downloads including those from an adult’s profile, will still be available and can be accessed through the kids’ profiles. Search results and search suggestions are also filtered.

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