April 15, 2021
Amazon disclosed that its Prime membership base has topped 200 million worldwide. The e-commerce behemoth April 15 revealed the tally in founder/CEO Jeff Bezos’ final letter to shareholders. Bezos is stepping down from the CEO position to continue as chairman of the board. The CEO position will be assumed by Andy Jassy.
Amazon, which is secretive about its Prime subscriber numbers, last disclosed such data at around 150 million members in 2020. Prime membership costs $119 annually (or $12.99 monthly), includes free two-day shipping on myriad items, and free access to Prime Video. The SVOD, which is available separately as well, now exceeds 200 million subs, making it on par with Netflix’s 203+ million subs globally at the end of 2020. Rival Disney+ has more than 100 million subs worldwide.
Bezos, who attached the company’s first shareholder letter from 1997 in his farewell note, also revealed that Amazon employs 1.3 million people, and that 60% of its retail sales are generated through more than 1.9 million small and medium-sized third-party businesses.
“To all of you: be kind, be original, create more than you consume, and never, never, never let the universe smooth you into your surroundings.
It remains Day 1,” Bezos wrote.