Amazon Prime Jumpstarts ‘Aquaman’ Domestic Theatrical Release with $3 Million Sneak Screening

Amazon continues to flex third-party revenue opportunities through its Prime membership base.

The e-commerce behemoth reportedly helped generate almost $3 million in ticket sales for Warner Bros.’ upcoming DC superhero movie Aquaman, following a Dec. 15 sneak screening. The tally beat Amazon’s previous $1.8 million collaboration with Sony Pictures for Jumanji: Welcome to the Jungle.

Working with Atom Tickets, Amazon enabled Prime members to purchase up to 10 tickets for the special screening available at more than 1,200 theaters nationwide,including AMC, Regal, National Amusement Theaters and ArcLight Cinemas.

Paid sneak screenings – unlike free previews – reportedly offer studios a better estimate how movies will perform under general release.

Directed by James Wan (Saw, The Conjuring, Insidious), Aquaman stars Jason Momoa in the title role, in addition to co-stars Amber Heard, Willem Dafoe, Patrick Wilson, Dolph Lundgren, Yahya Abdul-Mateen II and Nicole Kidman, among others.

The movie, which opens Dec. 21, has already generated $261.3 million in foreign box office revenue.

Amazon, which has more than 100 million Prime members, first began leveraging its user base via Prime Video Channels (formerly Amazon Channels) affording third-party streaming video platforms such as Starz, Showtime OTT and HBO Now direct access to its members, while handling billing and backend support in exchange for a percentage of revenue.

Indeed, parent companies of Showtime, CBS All Access, Starz and HBO Now have attributed much of their subscriber gains to Amazon.

 

 

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