Erik Gruenwedel
October 10, 2019
Amazon has expanded its Prime Channels video platform to Mexico, affording members in the country access to third-party subscription streaming video services.
Launched in 2015 in the United States, Prime Channels is an attempt to thwart online TV and pay-TV by offering Prime subscribers direct access to alternative streaming services.
The platform has been credited helping SVOD services such as HBO Now, StarzPlay, Cinedigm’s Dove Channel, CBS’ Showtime OTT, BritBox and Viacom’s Paramount+ generate sustainable subscriber bases.
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“We are excited to bring even more selection to our Prime members in Mexico with the launch of Prime Video Channels,” Greg Hart, VP of Amazon Prime Video, said in a statement. “By simplifying our customers’ entertainment experience all within the Prime Video app, we can make it even easier for them to select, subscribe and enjoy their favorite TV shows and movies from our channel providers.”
Amazon Prime Channels is also available in the U.K., Germany, Austria, Japan and Canada.
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