Amazon Music Tops 55 Million Subscribers

Amazon Jan. 22 disclosed that entering 2020 its branded music streaming service, Amazon Music Unlimited, has generated more than 55 million customers globally, with subscriptions growing more than 50% in 2019 across the U.S., U.K., Germany and Japan; more than doubling in France, Italy, Spain and Mexico.

In the second half of 2019, Amazon Music also launched in Brazil and introduced Amazon Music HD, which it claims offers the highest-quality audio available for streaming, as well as an ad-supported tier in the U.S., U.K. and Germany.

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Spotify is the largest subscription music streaming service with 96 million subscribers and 170 million users overall, according to a regulatory filing.

“At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June 2019 growth was 69 million — exactly the same rate of additions as one year earlier,” online research firm Midia wrote in a blog post last year.

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At that time, Midia claimed the following subscriber counts for music services: Apple Music (54.7 million subscribers and an 18% market share); Amazon Music (38.3 million / 13%); Tencent Music (31 million / 10%); Google / YouTube Music (16.2 million / 5%); Deezer (8.5 million / 3%); Pandora (7.1 million / 2%); and South Korea’s Melon (5.3 million / 2%); with other services accounting for 34.5 million subscribers and the remaining 11% global market share.

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