Amazon Launches ‘Prime Cinema’ for Early Digital Movie Releases

Amazon early on Sunday, March 22, announced via email the launch of Prime Video | Cinema, a new online hub where the company says “you can watch the latest movies just released in theaters — without leaving home.”

Disney/Pixar’s Onward is available to buy for $19.99, while Universal Pictures’ The Invisible Man, The Hunt and Emma are available to rent at the same price. The price is also the same for HD or SD.

All four films were made available for home viewing earlier than expected due to the closure of movie theaters in response to the escalating novel coronavirus (COVID-19) pandemic.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Consumers who digitally rent a film have 30 days to start watching it, and must finish watching the movie within 48 hours.

21 thoughts on “Amazon Launches ‘Prime Cinema’ for Early Digital Movie Releases”

    1. You don’t have to. Don’t. There are a ton of other movie options. There are a lot of options that aren’t even TV. So you expect to pay the same for movies in theaters as those that are out of theaters? What even is your complaint here?

  1. These are movies still out in theater. A family of 4 would be about $46.50 not including concessions. I think $20 is fair enough. If you dont like it wait until its out on video and go rent it normally.

    1. My thoughts exactly! This is a great deal for large families ….not so much for a single person. During this pandemic I really dont see this as predatory on Amazon’s behalf.I doubt it was thought up from a predatorial angle. End of the day if it dont make dollars then it makes no sense. Dont wanna pay? Yhere are some shady alternatives to view movies still in theaters for free or you could just wait for the release to view for free …

  2. A movie is a luxury, not an essential. They’re screwing nobody. And I couldn’t even take my family out to a theater for that cheap, so it definitely isn’t price gouging.. lol.

  3. NOT REALLY THO…. IF U WERE TO GO SEE IT IN THEATERS WITH SOMEONE, IT WOULD COST AROUND $20!!! AT LEAST U CAN WATCH IT MULTIPLE TIMES IN A 48 HOUR SPAN!!!!

  4. Screwing people? Not hardly. It’s more than $20 for 2 tickets these days and it’s giving people a way to see the latest movies without having to, you know, go into a massive group of people.

    $20 seems expensive for a “rental” but when you go to the movies, that’s all you’re doing anyway, seeing it one time

  5. If you actually go to Amazon they are doing what fandago, vudu, and other retailers do for movies. It’s not a rental for $19.99, you are purchasing the HD movie for $19.99. It’s awesome but also bad for the theater business.

  6. It’s a heck of a lot cheaper than going to the movies! Heck, you’d easily spend $30+ for two people, at a minimum!

    Simply said, don’t do it if you don’t want to. It’s not a necessity!

    1. If you have an AMC theater near you every Tuesday All movies all day and night are $5 or $6 depending where you live in the country.

  7. If I take my family of four Saturday nights to the movies, it’ll be 48 bucks total. So, 20 bucks to stream? Sign me up. It’s not price gouging, fool.

  8. WOW!! I LITERALLY JUST TOLD MY ROOMMATE THIS MORNINGTHAT IF NETFLIX MAKES SOMETHING LIKE THIS THEY WOULD GET EVEN MORE SUBSCRIBERS.

  9. So the big movie companies did us the big favor of releasing the movies early to us for rental of $19.99. that’s ridiculous the price is way too high, they’re not doing us any favors they’re just trying to recoup their losses because all the theaters are shutting down in the country. I would pay $19.99 to own the movie but I would not pay that to rent. I’ve been wanting to see Emma, my friends and I had tickets and then the theaters shut down. We go to Tuesday night movies at AMC that are $6.00 Since my four sons and my husband definitely don’t want to see Emma It is certainly not worth it for me to pay $20 to rent it.

  10. With Regal Theaters you can get unlimited movies as many times as you want starting at $18 a month. Each of these are $20. With theaters closed I’ll just red box it.

Leave a Reply

Your email address will not be published. Required fields are marked *

8 + two =

This site uses Akismet to reduce spam. Learn how your comment data is processed.