Amazon Launches Fire TV Stick 4K

Amazon Oct. 3 announced the launch of Fire TV Stick 4K and all-new Alexa voice remote, available together for $49.99. The voice remote is also available with the Fire TV Cube for $119.99 and can be purchased separately for $29.99.

Reported to be 80% more-powerful than the Fire TV Stick, the 4K device is the first streaming media stick available with Dolby Vision and Dolby Atmos and features a new 1.7GHz processor with quicker load times and brilliant picture quality. The Fire TV Stick 4K gives users access to a catalog of content currently available on Fire TV, including thousands of 4K Ultra HD, Dolby Vision, and HDR10+ titles.

“The team invented an entirely new antenna technology and combined that with a powerful 802.11ac Wi-Fi chip that optimizes for the best possible 4K UHD streaming experience, even in congested network environments,” Marc Whitten, VP, Amazon Fire TV, said in a statement.

Whitten said the streaming media device’s new quad-core processor delivers support for Dolby Vision and HDR10+. He said the Alexa voice remote affords users better control of their entertainment experience.

“Just say, ‘Find 4K movies,’” said Whitten.

“Together, Amazon and Dolby are making best-in-class imaging and audio experiences more accessible,” said John Couling, SVP, commercial partnerships, Dolby Laboratories. “Fire TV Stick 4K will allow more people to enjoy their favorite entertainment to the fullest extent, through Dolby Vision and Dolby Atmos.”

Fire TV Stick 4K gives users access to thousands of channels, apps, and Alexa skills, as well as over 500,000 movies and TV episodes.

Fire TV Stick 4K (amazon.com/firetvstick4k) is available for pre-order now on Amazon for $49.99 and will start shipping on Oct. 31 in the United States and Canada. It will ship in the United Kingdom, Germany, and India on Nov. 14. Fire TV Stick 4K is also available for pre-order in Japan and will ship before the end of this year.

The all-new Alexa Voice Remote (amazon.com/alexavoiceremote) is available for pre-order as a standalone remote for $29.99 and will start shipping on Halloween in the United States and Canada. It will ship in the United Kingdom, Germany, and India on Nov. 14. It is also available for pre-order in Japan and will ship before the end of this year. Amazon Fire TV Cube (amazon.com/firetvcube) with the all-new Alexa Voice Remote is available for pre-order on Amazon in the United States for $119.99 and will start shipping on Oct. 31.

Customers can pre-order the Fire TV Stick 4K and the all-new Echo Dot together for $79.98—a 20 percent savings. Customers can pre-order two Fire TV Stick 4K devices for $89.98—a 10 percent savings. Customers can also get Fire TV Recast, a 35-mile HDTV antenna, and Fire TV Stick 4K together for $249.99—a savings of over $50. For more information, visit amazon.com/firetvstick4k.

Eligible customers who purchase a Fire TV streaming media player in the United States, United Kingdom, Germany, and Japan will receive 3 months free of Amazon Music Unlimited, Amazon’s premium music streaming tier with access to tens of millions of songs and thousands of playlists and personalized stations, combined with the magic of voice controls powered by Alexa.

 

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