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Amazon Introduces Voice-Controlled Fire TV Cube

Amazon June 7 announced Fire TV Cube, a hands-free 4K Ultra HD streaming media player with Alexa, allowing consumers to control their TV “from across the room,” according to the company.

Fire TV Cube uses multi-directional infrared technology, cloud-based protocols and HDMI CEC, that—combined with Alexa—let viewers control their compatible TV, sound bar, A/V receiver, and cable or satellite box. Consumers can use voice commands to turn the TV on and off, change the volume, switch to different inputs, and change the cable channel. Even with the TV off, consumers can ask to watch a show and the Fire TV Cube powers on the TV and starts playback where consumers left off.

Amazon Fire TV Cube gives consumers access to the catalog of content currently available on Fire TV, including tens of thousands of channels, apps, and Alexa skills, as well as more than 500,000 movies and TV episodes and thousands of 4K Ultra HD and HDR titles, according to the company. Consumers can use voice commands to access services such as Netflix or to switch the cable channel.

“We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about,” said Marc Whitten, VP of Fire TV. “And, it’s just the beginning. Amazon Fire TV Cube will only get better over time with the Alexa service always getting smarter.”

With the Fire TV Cube, consumers can also use voice commands to find the movies and TV shows by such categories as genre, director and actor.

WIth Fire TV Cube, many Alexa responses are optimized for the big screen and accompanied with rich visual information, allowing consumers to view smart home camera feeds, watch video flash briefings, view sports scores, see extended weather forecasts, and watch trailers for movies playing in nearby theaters, according to Amazon.

Amazon Fire TV Cube is available for pre-order starting June 7 for $119.99 and ships with an IR extender cable and Ethernet adapter beginning on June 21. As an introductory offer, Prime members can pre-order Fire TV Cube on June 7 and 8 for a special price of $89.99 — a $30 savings. For a limited time, customers can pre-order Fire TV Cube and Amazon Cloud Cam together for $199.98 — a $40 savings. Customers who purchase and register their Fire TV Cube by July 1, will also receive a $10 credit for Prime Video. Starting on June 21, Fire TV devices are eligible for unlimited access to tens of millions of songs with Amazon Music starting at just $3.99/month.

For more information visit www.amazon.com/firetvcube.

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