March 27, 2021
On the heels of Amazon’s reported $1.2 billion annual deal with the National Football League for exclusive rights to all 15 “Thursday Night Football,” games for 11 years beginning in 2023, comes news the e-commerce behemoth is looking to possibly add a game on Black Friday, the day after Thanksgiving.
That speculation comes from Robert Kraft, owner of the New England Patriots and member of the NFL management committee that secured a record $113 billion in collective TV/media contract fees from Fox, Disney, NBCUniversal, ViacomCBS and Amazon.
Speaking to “The Peter King Podcast” on NBC Sports’ “Pro Football Talk,” Kraft said Amazon was looking for a perk since it is spending double what Fox paid for the previous rights, and there is no “Thursday Night Football” on Thanksgiving. That’s because the NFL has a long tradition (since 1934) showcasing the Dallas Cowboys and Detroit Lions, and other teams, on the last Thursday in November.
“Amazon [will] dedicate tremendous resources to make this work for them and for us,” Kraft said. “Who knows, maybe we’ll play a game on Black Friday, their biggest shopping day of the year?”
The NFL live-streamed its first game on Oct. 25, 2015, on Yahoo Sports from London featuring the Buffalo Bills and the Jacksonville Jaguars. Since then, over-the-top video has exploded while the traditional linear TV bundle has declined.
“Today, you are able to watch an original film that won an Oscar on the same site that you buy your toothpaste,” added Brian Rolapp, chief media and business officer with the NFL.
While Amazon has made no official announcement, the NFL has been reluctant to play on Friday due to the league’s 60-year antitrust exemption via the Sports Broadcasting Act of 1961 negotiating media contracts. The NFL, and other sports leagues, over the years have survived legislative attempts to rescind those antitrust exemptions.
Last year, for the first time in 10 years, the NFL scheduled a game on Friday, Dec. 25 between the Minnesota Vikings and New Orleans Saints.