July 21, 2020
Amazon has delayed its annual Prime Day sales extravaganza until later this year due to ongoing surges in the coronavirus pandemic. Although the e-commerce behemoth has not officially announced a new date, CNBC, citing an email to third-party “Amazon Sellers” said the company was requesting vendors schedule time in October. Five-year-old Prime Day, Amazon’s biggest annual sales event, is typically held in mid-July.
“Over the last five years, Prime Day has become a special celebration and time for Prime members to shop incredible deals for themselves and for friends and family — and it’s something we look forward to every year,” Amazon said in a statement. “This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners.”
Last month, CNN, citing sources, reported Amazon was tracking virus infections in its shipping warehouses worldwide. The company has not disclosed how many of its employees have gotten sick.
The 36-hour Prime event, which last year reportedly generated about $6 billion in sales of 175 million items to Prime members — more than Black Friday and Cyber Monday combined — sold in excess of 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 beauty products and 1 million toys. Amazon sold more of its branded Echo Dot speakers, Fire TV Stick and Alexa Voice Remote.
Adobe Analytics found that Prime Day raised all retail ships, with 68% increase in online sales among 80 of the top 100 online retailers in 2019.
“Prime Day has become an indisputable summer shopping holiday, greatly benefiting online retailers that can attract consumers to their site through compelling email campaigns or offering value-add service like buy online and pick up in-store,” Adobe’s Jason Woosley said.