Amazon Debuts Updated Fire TV Cube Streaming Media Device

Amazon Sept. 4 announced the all-new Fire TV Cube, the second-generation hands-free, Alexa-enabled streaming media device, priced at $119.99.

The player features far-field voice control built directly into the device and is now available for pre-order in the United States, Canada, United Kingdom, Germany, and Japan.

“Since launching [Fire TV Cube] last year we have gathered a wealth of feedback from customers about how they use voice in the living room,” Marc Whitten, VP of Amazon Fire TV, said in a statement.

Whitten said new features include an ultra-powerful hexa-core processor, which claims to be more than twice as powerful as the first generation Fire TV Cube, multi-room music, follow-up mode, and Alexa communications.

Fire TV Cube users can stream Netflix, YouTube, Prime Video, HBO, Showtime, CBS, Tubi, IMDb TV, Pluto TV, and others. Plus, tune to live TV channels with cable or satellite boxes from providers like Comcast, Dish, AT&T TV/AT&T U-verse, and more.

The all-new Fire TV Cube features instant access to Dolby Vision and 4K Ultra HD content at up to 60 frames per second, as well as the audio clarity of Dolby Atmos on the all-new Fire TV Cube.

In addition, Fire TV Cube (2nd Gen) comes with “Local Voice Control,” which is a new on-device processing feature that lets you more quickly execute some of the most frequent voice commands. For example, “Alexa, scroll right,” “Alexa, go home,” “Alexa, select number one,” and more, are up to 4 times as fast as before.

The all-new Fire TV Cube features “far-field” voice recognition with eight microphones and advanced beamforming technology that combines signals from the individual microphones to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa clearly hears your request when placed next to your TV.

When combined with the new processor, users can search and navigate content using just their voice, whether it’s through your cable or satellite boxes; streaming apps like YouTube and PlayStation Vue; or HBO, Showtime, and Starz through Prime Video Channels.

In addition, Fire TV Cube uses multi-directional infrared technology, cloud based protocols, and HDMI CEC, that when combined with Alexa, let you control your compatible TV, soundbar, A/V receiver, cable or satellite box, as well as other smart home devices.

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With the built-in speaker, Fire TV Cube lets users dim the lights, check the weather, listen to the news and more—even with the TV off. Since launching last year, nearly 80 percent of customers are using Fire TV Cube for home automation requests and there are tens of thousands of Alexa routines used every week.

The all-new Fire TV Cube ( is available for pre-order on Amazon in the United States for $119.99, in Canada for $149.99, the United Kingdom for £109.99, Germany for €119.99, and Japan for ¥14980.

It ships with an IR extender cable and Ethernet adapter beginning on Oct. 10 in the United States, Canada, the United Kingdom, and Germany. It will ship in Japan on Nov. 5. Customers can also pre-order the all-new Fire TV Cube and Ring Video Doorbell 2 together for $249.99—a savings of $69 (

In addition, customers who pre-order the new Fire TV Cube are eligible for an Amazon Music Unlimited 90-day extended free trial of the premium music subscription.

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