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Amazon Claims 25 Million First-Day Global Viewers for ‘The Lord of the Rings: The Rings of Power’ Premiere

Amazon announced “The Lord of the Rings: The Rings of Power” attracted more than 25 million global viewers on its first day (Sept. 1), marking the biggest premiere in the history of Prime Video. The series launched exclusively on Prime Video in more than 240 countries and territories worldwide.

“It is somehow fitting that Tolkien’s stories — among the most popular of all time, and what many consider to be the true origin of the fantasy genre — have led us to this proud moment,” Jennifer Salke, head of Amazon Studios, said in a statement.

Episodes of the Lord of the Rings prequel series will launch weekly through the Oct. 14 season finale on Prime Video.

Prime Video’s adaptation features the legends of the fabled Second Age of Middle-earth’s history set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared reemergence of evil to Middle-earth.

A world-renowned literary work, and winner of the International Fantasy Award and Prometheus Hall of Fame Award, The Lord of the Rings was named Amazon customers’ favorite book of the millennium in 1999 and Britain’s best-loved novel of all time in BBC’s “The Big Read” in 2003. The Lord of the Rings books have been translated into over 38 languages and have sold more than 150 million copies.

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