March 20, 2019
Just in time for the start of the 2019 Major League Baseball season, Amazon March 20 announced it has added the league’s MLB.tv subscription streaming video service to its Channels platform.
Amazon Channels affords Prime members direct access to third-party over-the-top video services, including Starz, Showtime OTT, Dove Channel and HBO Now.
Prime members in the U.S. can subscribe to MLB.TV for $24.99/month, or a one-time payment of $118.99 for a season pass, after a 7-day free trial.
MLB.tv, which launched 10 years ago, was one of the first professional sports standalone SVOD services offering out-of-market live-game streaming access to any of its 30 franchise teams.
The platform is supported by BAMTech, the backend technology company Disney acquired from Major League Baseball Advanced Media for nearly $3 billion. BAMTech is supply IT support for Disney’s pending Disney+ SVOD service.
“Prime members love the convenience of streaming live sports on-the-go—and now with MLB.tv, they won’t have to miss watching their favorite teams play,” Marie Donoghue, VP, global sports video, said in a statement. “We know Prime members can’t get enough of sports, and we’re dedicated to providing more access to the Major League Baseball games they want.”
Prime members streaming MLB.tv on Fire TV devices (Fire TV Cube, Fire TV Stick, Fire TV Stick 4K, and Fire TV Edition) will have access to Prime Video’s exclusive X-Ray feature, which allows users to access live in-game stats, team and player details and play-by-play information while they watch.
To access the X-Ray feature, simply click up on the Fire TV remote control while the game is playing.