Amazon Changing Twitch Name to Prime Gaming

Amazon Aug. 10 has quietly rebranded its Twitch Prime online gaming platform to Prime Gaming, in line with the e-commerce behemoth’s Prime membership platform, which includes Prime Video, Prime Reading and Prime Music.

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Amazon reportedly plans a formal announcement on the Twitch name change Aug. 11. It has owned the platform for the past four years, affording Prime members free access to video games and related content with a separate Twitch account. Now that separate authentication step will be removed.

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