Amazon Building Its Own Smart Televisions

As one of the world’s largest companies, Amazon is taking the unprecedented step of building its own brand of Internet-connected smart televisions instead of licensing units with third-party original equipment manufacturers such as LG, Samsung and related Chinese makers.

The first-ever Amazon-built smart TVs include the Amazon Fire TV Omni Series and 4-Series smart TVs, and the all-new Fire TV Stick 4K Max.

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The Fire TV Omni Series will be available in 43-inch ($409.99), 50-inch ($509.99), and 55-inch ($559.99). The Fire TV Omni Series with Dolby Vision will be available in 65-inch ($829.99), and 75-inch ($1,099.99). The Fire TV 4-Series will be available in 43-inch ($369.99), 50-inch ($469.99), and 55-inch ($519.99). All TVs will be available next month in the United States, exclusively at Amazon and Best Buy. Starting Sept. 9, shoppers can save $110 on the 50-inch Fire TV Omni and 4-Series models for a limited time during the introductory period.

Fire TV Stick 4K Max will be available in the United States for $54.99.

“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core — the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment,” Daniel Rausch, VP of Amazon entertainment devices and services, said in a statement. “Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural.”

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