Alliance Entertainment Going Public via $480 Million Business Combination with Adara Acquisition Corp.

Longtime home entertainment distributor Alliance Entertainment June 23 announced a plan to become a publicly traded company through the signing of a $480 million business combination agreement with Adara Acquisition Corp., a special purpose acquisition corporation.

Upon closing, the combined entity is expected to be listed on the New York Stock Exchange American under the ticker symbols “AENT” and “AENT.WS”. Bruce Ogilvie and Jeff Walker will continue to lead the company as chairman and CEO, respectively.

With more than 35 years of distribution experience, Sunrise, Fla.-based Alliance is the exclusive distributor of more than 57,300 unique vinyl, CD, DVD, Blu-ray Disc, video game products to retailers worldwide. The company stocks more than 485,000 entertainment products from Disney, Warner Home Video, Universal Pictures, Sony Pictures, Lionsgate, Paramount Pictures, in addition to Microsoft, Nintendo, Activision, Electronic Arts, Sega, Funko, Music, Sony Music, Universal Music, Mattel, Lego, Hasbro, Arcade1Up, among other entertainment product manufacturers.

In addition to packaged media, Alliance has grown its e-commerce business, generating 38% of the company’s $1.4 billion in annual sales. In 2021. more than 13.8 million products were delivered as a drop shipper for Amazon, Walmart, Best Buy, Wayfair, GameStop, Kohls, Target, and hundreds of additional eCommerce customers. The DTU division of Alliance also has its own websites and retail brands such as,,, Critic’s Choice Video, Collectors Choice Music, and Movies Unlimited. In addition, the Company has worldwide accounts on eBay, Amazon Marketplace, Discogs, and many more.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Alliance was created by Ogilvie and Walker as a business plan project at UC Irvine, which led to the opening of the CD Listening Bar in 1990. Today, it employs more than 1,200 people.

“Just as Amazon started in books in the 1990’s, we saw the opportunity to evolve our music distribution business into a leading e-commerce company serving the biggest brands in the entertainment industry and beyond,” Walker said in a statement.

“We are an essential partner to the best-known entertainment brands and largest retailers,” added Ogilvie. “As a public company, we will be well positioned to pursue future strategic combinations that further diversify our products offerings, and to invest further in our operations and proprietary technology.”

Tom Finke, chairman/CEO of Adara Acquisition Corp., said Alliance’s strong foundation as one of the largest physical media and entertainment product distributors in the world bodes well as a publicly traded company.

“Our business combination will fuel this expansion, with a significant focus on increasing market share, technological advancements, enhanced direct-to-consumer relationships and capabilities, and expanding into new consumer products,” Finke said.

The business combination implies a proforma equity value of the combined company of approximately $480 million. Upon completion of the transaction, and assuming no redemptions by public shareholders of Adara, the current owners of Alliance Entertainment will hold approximately 78% of the combined company and current Adara shareholders will hold approximately 22% of the combined company.

Alliance Entertainment will receive proceeds of $115 million of cash held in trust, less any deferred underwriting commissions, transaction expenses and redemptions by public shareholders of Adara exercising such rights.

The transaction, which has been unanimously approved by Alliance Entertainment’s and Adara’s boards of directors, is expected to close in the fourth quarter of 2022 and is subject to approval by Adara’s stockholders and other customary closing conditions, including any applicable regulatory approvals.

Leave a Reply

Your email address will not be published.

4 × 5 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.