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Alliance Entertainment Acquires Think 3Fold, Distributor of Toys and Collectibles

Home entertainment distributor Alliance Entertainment Holding Corporation on July 7 announced the closing on the acquisition of Think 3Fold, a wholesaler of toys and collectibles.

The acquisition aims to bring additional licensed toy and collectible products and sales channels. Think 3Fold has established relationships with vendors, including McFarlane, Bandai, Little Buddy, The Loyal Subjects, Mego Toys and Figures, WETA, and Great Eastern, among others. Adding products from these vendors into the Alliance Entertainment distribution channel strategically will be a significant opportunity for the suppliers, retailers, and Alliance to increase revenue.

Think 3Fold currently has a “Stranger Things” endcap feature in Walmart stores showcasing collectibles associated with Netflix’s most-popular English-language original series.

Think 3Fold has established rack space in Walmart and will enhance the services Alliance is providing for Walmart. Alliance currently ships weekly orders of vinyl music records, CD’s, movie DVD’s and video games to more than 3,800 Walmart Stores, and the acquisition will add a shipment of collectibles to the weekly orders. The collectibles will also be managed with Alliance’s Vendor Managed Inventory (VMI) proprietary software that includes all sales history and detailed traits of each Walmart store to maximize sales.

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The leadership team of Think 3Fold will be joining Alliance and bringing their extensive experience in the curation and distribution of licensed toy and collectibles.

“This is a very valuable and strategic acquisition for Alliance as it elevates us to become the leading toy and collectible distributor in the Unites States,” Jeff Walker, CEO of Alliance Entertainment, said in a statement. “We are very excited to add the All Star Think 3Fold team to Alliance as they will have a major positive impact to our future growth.”

Alison Biggers, co-founder and partner at Think 3Fold, said integration with Alliance creates “massive opportunities” to bring an “even stronger” collectible solution to retailers and consumers.

“In a short two and a half years, we are very proud of the business we started and are incredibly bullish on our future growth with the team at Alliance,” Biggers said.

On June 23, Alliance Entertainment announced that it would become publicly listed through a merger transaction with Adara Acquisition Corp., a publicly traded special purpose acquisition company. The transaction is expected to close in the fourth quarter, at which point the combined company’s common stock is expected to trade on the NYSE American under the ticker symbol “AENT.”

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