November 11, 2019
Just hours before its domestic and Holland launch, Disney+ has secured additional streaming rights to select Marvel Studios titles.
The $6.99 subscription streaming service Nov. 11 tweeted it would launch the next day with the following Marvel Studios movies: Iron Man 2, Thor, Captain America: The First Avenger, Captain America: The Winter Soldier, The Avengers, Guardians of the Galaxy, Captain America: Civil War, Doctor Strange and Guardians of the Galaxy Vol. 2.
The titles are in addition to previously-announced Marvel titles available at launch on Disney+: Iron Man, Iron Man 3, Thor: The Dark World, Avengers: Age of Ultron, Ant-Man, Avengers: Endgame and Captain Marvel.
The service will not have Black Panther, Star Wars: The Last Jedi, Ant-Man and the Wasp, Avengers: Infinity War and Thor: Ragnarok — all of which are under contract with Netflix through the end of the year.
With Disney staking much of its video future on over-the-top distribution, giving subscribers access to as many proprietary movies at launch is a prerequisite for success.
Disney worked out a marketing deal with Lionsgate-owned Starz to secure launch streaming rights to Star Wars: The Force Awakens. Disney is running banner ads for Starz on Disney+ to compensate the multi-platform rival.
A similar deal apparently was not worked out with Universal Pictures, which means The Incredible Hulk will not be on Disney+ at launch.