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AFM Moving to Las Vegas After More Than 40 Years in Los Angeles Area

AFM Moving to Las Vegas After More Than 40 Years in Los Angeles Area

After a chaotic run in its longtime home in Santa Monica, Calif. last fall, the American Film Market is moving to Las Vegas.

The Independent Film and Television Alliance (IFTA) on March 8 announced that its flagship event, considered one of the biggest film markets in the country, will relocate to the Palms Casino Resort in Las Vegas for its 45th edition, which is scheduled to run Nov. 5-10, 2024.

The decision to move AFM to Las Vegas after more than four decades in L.A. comes after the event was relocated to a new hotel, the Le Méridien Delfina Santa Monica, after some 30 years at the Loews Hotel, which was shuttered in preparation for a lengthy renovation. The venue change necessitated splitting the conference program from the hotel suites. Sessions were held at the Hilton Santa Monica Hotel & Suites, nearly a mile away. On top of that, the host hotel was being picketed by striking hotel workers who crowded the sidewalk while loudly chanting, banging drums and tooting horns.

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IFTA says in a news release that the decision to set up shop in Las Vegas came after a multi-city search.

“After extensive research, discussions with the board and invaluable feedback from stakeholders, this move underscores our determination to evolving AFM to meet today’s industry needs,” said Clay Epstein, IFTA chairperson and president of Film Mode Entertainment. “The strength of the AFM lies in its ability to create community and present a sophisticated platform for all our participants’ activities in one convenient location. The Palms enables us to do all of that and beyond.”

Palms Casino Resort has newly renovated rooms and suites for exhibitor office space and guest rooms, a 14-screen multiplex, and more than 170,000 square feet of dedicated conference, meeting, and event space. 

Major production, finance, sales and distribution companies — including Arclight Films, Blue Fox Entertainment, Blacktop International, Cinema Management Group, Cornerstone, The Exchange, Film Mode Entertainment, FilmNation Entertainment, Film Seekers, HanWay Films, A Higher Standard, Lakeshore Entertainment, Millennium Media, Myriad Pictures, NEON, Protagonist Pictures, The Asylum, The Solution Entertainment Group, Vision Films, WME Independent and XYZ Films — have already committed to participating in AFM24 in the new Las Vegas Palms locale.

“AFM was created by the Independents and remains the independents’ market,” said IFTA president and CEO Jean Prewitt. “The industry has called for a fresh look at how the market can better serve a rapidly changing business.  The board has made a monumental decision that allows us to better serve these needs.”

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