November 27, 2019
With the winter retail season about to start, new data from Adobe Analytics suggests some big-box stores will score big through Christmas — based on analysis of more than a trillion visits to over 4,500 retail sites.
Adobe said winter retails sales from Nov. 1 to Nov. 26 increased 15% to $143.7 million compared to the previous-year period.
The software company projects November-December retail sales will increase 3.8% to 5% — up from 2.1% last year. Cyber Monday (e-commerce) is projected to generate $9.4 billion in revenue.
“With the shorter shopping season and retailers starting their promotions earlier, Adobe is seeing holiday discounts already well underway even before Thanksgiving day,” Jason Woosley, VP of commerce, said in a statement.
Top retailers over the holiday season include Target, Walmart, Best Buy and Amazon due in large part to their e-commerce platforms.