October 14, 2019
Tubi, the San Francisco-based ad-supported video-on-demand service, Oct. 14 announced it would launch ‘Tubi Kids’ Oct. 21 in the United States, in addition to service operations in the United Kingdom in 2020.
The AVOD made the announcements during a keynote address at MIPCOM in Cannes, France.
Tubi Kids will feature a library of content featuring more than 1,200 age-appropriate movies and television shows or 5,000+ hours of content in a dedicated section built just for families.
In November the platform will include movies How to Train Your Dragon, Norm of the North, and Teenage Mutant Ninja Turtles: Out of the Shadows, alongside series featuring characters Sonic the Hedgehog, Strawberry Shortcake, Paddington Bear and The Wiggles, among others.
“The launch of Tubi Kids reinforces our dedication to offer an age-appropriate viewing environment — super-serving kids and families with a robust amount of content,” CEO Farhad Massoudi said in a statement.
Tubi said it streamed more than 132 million hours of content in September — a 40% increase in four months.
New titles currently available include Megamind, starring Will Ferrell and Tina Fey, Scary Movie 1 and 2, starring Marlon Wayans and Anna Faris, the Academy Award-winner No Country for Old Men, directed by Joel & Ethan Cohen, and the 13th season of the reality TV series “The Bachelorette.”
Massoudi said the U.K. launch would be the first of several forthcoming international territories for the AVOD service.
“[We] look forward to announcing them soon,” he said.