August 20, 2018
After generating millions of subscribers for Showtime OTT and CBS All Access through Amazon Channels, CBS has inked a deal with the ecommerce behemoth for access to All Access with fewer advertisements.
All Access – which includes CBS catalog, primetime and original programming such as “Star Trek: Discovery” and “The Good Fight” – costs $5.99 monthly with advertisements; All Access with fewer ads costs $9.99.
Amazon Channels, which affords Prime members access to third-party over-the-top video services, has been a godsend for All Access and other. During the CBS fiscal call, CEO Les Moonves said Amazon would contribute to All Access and Showtime OTT reaching 8-million combined subs a year early in 2019 instead of 2020.
“Amazon has been absolutely amazing in terms of growing our subs,” Moonves said on the Aug. 2 call. “They’ve been at the top of the list, and we like what they’re doing. And we would say we get more with them than any of our other partners, although some of the other ones are more recently in the ballgame.”
CBS believes both platforms can now reach 16 million subs by 2022.