Amazon Tops Netflix as Top SVOD Buyer of European Movies

New data from the European Audiovisual Observatory finds that Amazon Prime Video is the largest streaming video buyer of European movies.

Established by the Council of Europe in 1992, the EAO found that 16 North American, three Chinese and one Russian streaming services have the largest catalogs of European-produced movies.

Amazon topped Netflix with 3,281 unique European-produced titles, followed by Netflix with 1,816 unique titles. Russian streaming service Ivi and the Chinese services Youku, iQiyi, Tencent Video were the biggest single country services acquiring European films.

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Indian service Eros Now, Canadian service Sundance Now, Viu and CBS All Access carry from three to 31 unique EU film titles in their catalogs.


The report focused on a sample of 79 non-European SVOD services and their catalogs in 21 countries across the globe.

The majority of EU films found on SVOD services around the world are produced in five countries.

The United Kingdom is the biggest supplier of EU films with 38% of all unique EU titles, followed by France with 18%, Germany with 12%, Italy with 11% and Spain with 6%.

Together, these countries account for 85% of all unique EU film titles available on SVOD outside of Europe.

The report also found that medium-size, film-producing countries contribute significantly to SVOD services.

Belgium, the Netherlands, Austria, Sweden, Denmark, Finland and Ireland export films outside of Europe. These seven countries account for 11% of all unique film titles found in the SVOD catalogs.

“With 7,450 unique film titles, EU film titles represent 14% of film titles on offer in the 79 SVOD catalogs studied,” Christian Grece, on-demand audiovisual markets analyst, wrote in the report.


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