40 Under 40 In Home Entertainment 2019

Welcome to Media Play News’ second annual 40 Under 40 — our yearly list of rising stars in the fast-changing world of home entertainment.

The proliferation of streaming services, alongside the traditional transactional business, has broadened our industry more than anyone could have imagined. “Direct-to-consumer” is Hollywood’s new buzzword, and what that means is putting consumers in control of where, when and how they want to watch the movie, TV show or other program of their choice — an approach that was behind the very birth of the home entertainment industry more than 40 years ago, with the first rental videocassettes.

As home entertainment continues to broaden and expand, a new generation of leaders is rising to the occasion. Once again, our 40 Under 40 executives are rich in both talent and promise. Some are already influential decision makers; others are up-and-comers whose full potential has yet to be realized.

Our honorees are listed alphabetically by last name.

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My-lan Beauford Auer, 37

Director, Partnerships & Promotions, Warner Bros. Home Entertainment
Auer manages partnership strategy and outreach for WBHE’s various business units, including film, television, catalog, originals, animation and family. She connects top brands with entertainment properties to create innovative marketing partnerships. Her collaboration with cross-divisional teams such as theatrical or consumer products has yielded campaigns that amplify WBHE releases, drive incremental revenue and drive consumers to the digital ecosystem. Auer joined Warner Bros. in August 2009 handling digital publicity outreach for WBHE. Prior to WB, Auer was an online publicist for a digital marketing agency and a nonprofit.

Christina Avitabile, 35

Head, Content Distribution & Licensing (TVOD/SVOD/AVOD), YouTube & Google Play
A repeat 40 Under 40 honoree, Avitabile leads the content distribution and licensing business across YouTube and Google Play. She is responsible for business development and partnerships for Google’s transactional movies and TV stores (on Google Play and YouTube) as well as licensing and acquisition deals for YouTube. Before joining Google in January 2014, Avitabile spent a year in content acquisition, digital video, for Amazon. Before that she was involved in content and acquisition strategy at Sony Network Entertainment International. Avitabile began her career as an investment banker at Citi and then spent three years in corporate development at Sony Pictures Entertainment.

Megan Blakeley, 38

Senior Director, Customer Marketing, Universal Pictures Home Entertainment
One of the rising stars of UPHE’s marketing team, Blakeley’s focus is on getting retail customers to look beyond the hits. She rejoined the domestic customer marketing organization in April 2016 after working for the studio’s joint venture in Australia with Sony Pictures for a year. There, she and her team had just won the “Best Marketing Campaign — Catalog” award from the Australian Home Entertainment Distributors Association (AHEDA) for the 30th anniversary release of Back to the Future. Blakeley joined UPHE in June 2007 as a retail inventory management analyst, then transitioned into marketing in October 2008. Before that, she spent more than three years at Time Warner, managing the distribution of magazines.

Jonathan Brothers, 34

Executive Director, TV Marketing Analytics, Warner Bros. Home Entertainment
Brothers manages TV digital analytics and pricing for the TV marketing team. He is responsible for building electronic sellthrough pricing strategies to support franchise priorities and drive incremental digital growth. Using tools such as Python, SAS and Tableau, he crafts business decisions based on statistical and machine-learning models and clear insightful visuals. He joined Warner in 2009 as a member of the sales forecasting team to support the TV and family business unit.

Joe Burg, 36

VP, Content Development, Sony Pictures Television Global Distribution & Networks
Burg leads a team of content producers who write and create next-generation home entertainment experiences for film and television properties across all studio lines of business. He is charged with harnessing innovative technologies to enhance the consumer experience and generate awareness across multiple downstream marketing windows. Burg joined Sony in March 2012 after nearly five years at 20th Century Fox in global content development. He was promoted into his present position in July 2019, after four years as an executive director.

Leda Chang, 38

VP, Digital Marketing, Paramount Home Entertainment
Chang leads Paramount’s home entertainment digital marketing team, driving digital campaigns for new home releases. Clio, IAC, and Webby Award-winning campaigns for recent titles such as Mission: Impossible — Fallout and other new releases are testaments to the team’s creative drivers and positioning. On top of leveraging both Paramount’s own footprint and the social media presence of its filmmakers and stars, Chang is instrumental in evolving communication and distribution strategies, establishing direct channels to consumers and movie fans. Recently, Chang has also focused on deepening the team’s expertise across international markets and TV projects. Chang joined the studio in 2017 from Universal Music Group. Prior to that, she had roles with Edelman Digital, Republic Records, The Orchard and Motown Records.

Agnes Chu, 39

SVP, Content, Disney+, Disney Streaming Services, The Walt Disney Co.
Chu is responsible for identifying and developing series, feature films, short-form content and other high-quality entertainment formats for Disney+, the highly anticipated streaming service set to launch on Nov. 12. Chu leads the Disney+ originals teams for scripted, unscripted and content operations, partnering closely with Disney-owned internal content creators, including The Walt Disney Studios, Walt Disney Television, Pixar, Marvel and Lucasfilm. Chu has served in a variety of capacities since joining Disney in 2008. Prior to her current position, she was executive of story and franchise development at Walt Disney Imagineering. Her first role with the company was managing the development and production of original short-form content for the Disney-ABC Television Group’s digital platforms.

Hamish Chung, 35

VP, Global Financial Planning and Analysis, Universal Pictures Home Entertainment
Chung is an expert financial leader who provides senior management and executives with the analysis and information they need to make major operational, financial and strategic decisions. His core experience includes TV and feature film acquisitions and distribution across physical and digital platforms. Chung joined Universal Pictures in 2007 as a business analyst in Sydney, Australia. He later spent more than six years in London before moving to the West Coast in January 2015 as commercial FP&A director. He was promoted into his present position in December 2017.

Alex Corrigan, 34 & Adam Rowings, 34

VP, Software Engineering, Disney Streaming Services, Walt Disney Co.
VP, Disney+ Analytics, Disney Streaming Services, Walt Disney Co.
Corrigan oversees all Apple, Android and Web software development for Disney Streaming, including the upcoming Disney+ app. He leads a team of more than 120 full-time employees on two continents. Rowings leads the Disney+ Analytics team as it focuses on providing recommendations that drive customer growth, improve product engagement, and identify the content that matters most for the Disney+ service around the globe.

Andrea Clarke-Hall, 37

VP, Business Development, Tubi
Clarke-Hall leads business development for Tubi, the world’s largest free movie and TV streaming service. She is charged with growing the service’s domestic and global reach, most recently with its Sept. 1 launch in Australia. Clarke-Hall has led Tubi’s app distribution deals and spearheaded Tubi’s partnership with Cox’s premier video product, Contour, and Comcast Xfinity. Due in large part to Clarke-Hall’s contributions, Tubi can now be accessed on more than 25 devices. Prior to joining Tubi, Clarke-Hall managed global business development for Sony Pictures’ Crackle. She also served as an assistant district attorney for six years in Brooklyn, N.Y., where she litigated and tried major racketeering and economic fraud cases.

Brian Day, 34

SVP, Strategic Partnerships, Lionsgate
Day is responsible for developing new business opportunities through third-party partnerships, product development and direct-to-consumer initiatives. He also oversees business affairs for the studio’s distribution of content across digital platforms worldwide, including global platforms such as iTunes, Prime Video and Google Play. Day conceived of, designed and distributed the first-ever digital Steelbook (for John Wick), and routinely finds ways to expand digital distribution through partnerships with Dave & Busters, Xbox and Atom Tickets. Day has also been focused on negotiating global electronic sellthrough and TVOD deals with Lionsgate’s major licensees. Prior to joining Lionsgate in May 2015, Day worked on the digital distribution licensing team at Paramount Pictures, and at Orrick, Herrington & Sutcliffe LLP in the firm’s Silicon Valley office.

Whitney Dickinson, 32

VP, Media & Data, Lionsgate
Dickinson leads the media and data team, focused on driving transactional sales and building a progressive data infrastructure and strategy for the company. She assumed the position in April 2019 and has prioritized advancements in how the company collects, analyzes and activates data. She helped develop and launch Lionsgate’s new companywide site, which not only consolidated data collection but improved brand building, SEO and engagement on the site. She has also been instrumental in revamping Lionsgate’s Martech infrastructure. Dickson joined Lionsgate in February 2014 as marketing manager for the Grindstone brand. She began her career in media on the agency side, at Mindshare.

Michael Edelson, 38

VP, Account Planning, Paramount Home Entertainment
Edelson leads a distribution planning and strategy team across multiple film and TV transactional platforms. He and his team of six develop and manage business plans for clients including Apple, Amazon, Walmart, Target, Redbox and Comcast. Edelson’s strategic thinking and deep business knowledge are integral to providing analytics that move the business forward, from planning successful releases such as Rocketman to arming the sales teams with fact-based insights to drive sales. In his first six years at Paramount, Edelson led the catalog team on brand strategy, releasing more than 200 titles from Paramount’s library. Prior to joining Paramount, Edelson spent four years at Universal, where he worked on the studio’s first catalog releases in HD.

Jeremy Enos, 39

SVP, Marketing Intelligence & Planning, Paramount Home Entertainment
Enos oversees Paramount’s worldwide market intelligence team, which is responsible for market, consumer and retail insights, as well as strategic analysis supporting the physical and digital businesses around the world. With a keen analytical ability and an exceptional grasp of the evolving home entertainment business, Enos is a “big picture” executive who at the same time doesn’t mind rolling up his sleeves to get the job done. Enos has been with Paramount for 15 years in various roles, including market insights, sales planning and financial planning. Prior to joining Paramount, Enos spent several years in London working at a start-up firm in the recruitment industry.

Penelope Essoyan, 34

Manager, Original Series, Netflix
Over the past four years Essoyan has risen on the original series team from an assistant to a manager. She has been a meaningful part of “Narcos,” “Narcos: Mexico,” “Orange Is the New Black,” “Top Boy,” and the upcoming Jason Katims/Jess Goldberg series “Away” and Alex Pina’s “White Lines.” Prior to joining Netflix, Essoyan’s entry into entertainment was an internship for a few months at Tribeca Productions in Jane Rosenthal’s office, followed by three months in New Zealand assisting a Japanese commercial director, Hideaki Hosono. After that she was an assistant at CAA before leaving to work as a director’s assistant for Joseph Kosinski.

Daniel Farkas, 35

Executive Director, Distribution Strategy & Planning, Sony Pictures Television Global Distribution & Networks
As lead for home entertainment title planning, Farkas determines release strategies for Sony Pictures Home Entertainment’s content portfolio across physical and digital platforms, including setting windows, calibrating pricing and forecasting performance. Since joining the studio in 2013, he has led the redesign of the go-to-market approach and commercial decision-making apparatus. Farkas’ duties have expanded to include integrated planning across transactional and licensing (pay, cable, SVOD and AVOD) businesses. Farkas began his career as a management consultant with The Monitor Group.

Valerie Gartner, 38

Director, Digital Distribution, Sony Pictures Television Global Distribution & Networks
Gartner manages Sony Pictures Home Entertainment’s content distribution relationship with Amazon Prime Video, primarily focused on the growing transactional VOD business. She is charged with managing strategy and negotiations while driving revenue and profitability. Gartner began her career at Sony in marketing in 2006, transitioning to sales in 2009 and to her current position in March 2013. She has created dynamic TVOD campaigns in partnership with Prime Video for top releases such as Jumanji: Welcome to the Jungle, Spider-Man: Homecoming and Hotel Transylvania 3. Prior to joining Sony in 2006, she worked at Goldhil Entertainment and MGM.

Tiffany Hawthorne, 35

Manager, Original Series, Netflix
A recent hire, Hawthorne is focused on drama series — specifically, shepherding script series for Higher Group Productions as well as the upcoming series “Girls on the Bus.” Prior to joining Netflix in May 2019, Hawthorne was VP of scripted content for the NBCUniversal Cable Group, developing projects and limited series for Bravo, E!, Syfy and USA Network. She oversaw the production of the USA Network pilot-to-series “Dare Me” and “Unsolved: The Murders of Tupac and The Notorious B.I.G.,” as well as “Girlfriends Guide to Divorce” on Bravo. She also ran the USA Network internship program and was involved in various diversity initiatives. Hawthorne also participated in the NBC Page Program.

Jeff Hayne, 39

VP, Content Acquisition & Digital Distribution, Mill Creek Entertainment
Hayne oversees all licensing, distribution and production efforts for Mill Creek, one of the home entertainment industry’s leading indie studios for Blu-ray Disc, DVD and digital distribution. He is responsible for managing and greenlighting all of Mill Creek’s new productions; international distribution for broadcast, digital and home video; and digital licensing. Hayne has been with Mill Creek since 2007. He has played an integral role in the company’s transformation, starting with a licensing deal for the Stephen J. Cannell catalog — which led to higher-profile deals with nearly every major studio along with hundreds of production companies, filmmakers and content owners. Hayne began his home entertainment career in 2002 with BCI/Eclipse.

Erin Hill, 39 & Liz Liebman, 39

Directors, DTC-SVOD, PBS Distribution
Hill is responsible for overall management of the PBS Living Channel business, including the launch process, consumer acquisition and engagement strategies. Hill has been with PBS Distribution for four years, holding positions across all digital channels. Liebman over the past year has taken ownership of the direct-to-consumer segment of the digital business, building and leading a team dedicated to driving growth for the PBS Masterpiece, PBS Kids and PBS Living subscription channels.

Feifei Hu, 34

VP, Business Development & Licensing, Warner Bros. Home Entertainment
Hu negotiates transactional video licensing deals with clients including global, broadband, satellite, cable, IPTV, hotel and physical/digital hybrid businesses. She strategizes across international territories to harmonize agreements and optimize revenue potential. She also identifies, evaluates and executes on new business development activities for the division, including VR/AR, IOT and other connected experiences. Prior to joining WBHE in August 2018, Hu spent six years at The Walt Disney Co., most recently as director of business development at Disney Consumer Products and Interactive Media. Earlier in her career Hu was a senior business analyst with consultancy McKinsey & Co.

Erol Kalafat, 35

Senior Technical Product Manager, Amazon Studios
Kalafat is a media technology leader focused on problem solving, product development and lifecycle management. He was promoted to his present position in April 2019 and is charged with designing, implementing and maintaining a new generation of studio technology. He also provides technical leadership to internal teams on emerging technologies. In his prior role as Amazon’s Senior Technical Integration Manager, Kalafat was a key driver of the EMA’s Digital Supply Chain Committee and the DSCA. Prior to joining Amazon in October 2016, Kalafat held various positions at AOL, Verizon, Sony New Media Solutions, Sony DADC, Sony Pictures Entertainment and The Walt Disney Co. He began his career in June 2007 as program manager at Technicolor.

Ben Kallam, 32

Director, Business Analytics, Universal Pictures Home Entertainment
Kallam is one of UPHE’s analytics gurus, exploring and investigating past business performance to gain insight and drive business planning. He joined the studio as a manager in October 2016 and was elevated to director in June 2019. Previously, he was an MBA intern at Starz Digital Media, where he analyzed the changing dynamics of digital distribution based on multiple performance metrics and built linear regression models to determine the impact of specific predictor variables on electronic sellthrough and VOD transactions.

Olivia LaRoche, 33

Manager, Nonfiction Series, Netflix
LaRoche has been at Netflix for more than four years and has served as an instrumental force in making the company’s first push in unscripted original content. She is responsible for breakout shows such as “Tidying Up With Marie Kondo” as well as first-time Emmy-nominated “Nailed It!,” Peabody Award-winning “Hip Hop Evolution” and interactives such as “You vs. Wild,” with Bear Grylls. LaRoche is a noteworthy convener, bringing all the best talent to the table — both internally and externally — and managing talent and producer relationships. Prior to joining Netflix, LaRoche spent four years at Apple iTunes as a video and music content specialist.

Anne Masuda, 37

VP, Digital Distribution, Paramount Home Entertainment
Masuda oversees digital distribution through global accounts in Latin America, including Apple and Google, and new business for all international markets seeking various partnerships. Since transitioning to transactional digital distribution in 2013, Masuda has successfully driven revenue growth through innovative dealmaking and the introduction of enhanced distribution strategies, more than tripling revenue in two years. She previously managed digital distribution in Japan and Australia, and has also worked in TV licensing and distribution for Europe. Prior to joining Paramount, Masuda worked in distribution at Warner Bros. and E! Entertainment.

Joy Moh, 33

Director, Publicity, Sony Pictures Television Global Distribution & Networks
Moh leads the Sony Pictures Home Entertainment publicity department, overseeing strategic development of integrated media relations campaigns and creating impactful and efficient editorial opportunities for the studio’s entire slate of projects across all lines of the film and television business. Prior to joining the Sony team, Moh’s diverse career saw her managing campaigns for some of the world’s most recognizable brands across the entertainment and lifestyle sectors. In her spare time, she volunteers as a wish granter for Make-A-Wish America. A graduate of the University of California, Berkeley, Moh went on to earn an MBA from UCLA’s Anderson School of Business.

Adrian de Montfalcon, 35

SVP, Business Development & Strategic Partnerships, Lionsgate
De Montfalcon is responsible for driving incremental revenue for Lionsgate’s digital transactional and OTT businesses by identifying new opportunities across the media and technology industries. He has advanced several studio priorities, including expansion of the digital home entertainment customer base, direct-to-consumer engagement, and data acquisition and analysis. De Montfalcon also played a key role in the development and execution of a new technology platform that allows Lionsgate to make digital offers available to new customers through partnerships with third parties. A five-year Lionsgate veteran, de Montfalcon previously worked at Warner Bros., Universal and Factory Made Ventures while completing his MBA. Earlier, in London, he enjoyed a career in finance.

Annie Morris, 36

Director, Product Management, Digital Distribution, Universal Pictures Home Entertainment
Morris manages the product, programming and pricing strategy for UPHE’s new-release and catalog films for domestic transactional digital distribution platforms. She executes the go-to-market strategy and lifecycle planning for the studio’s strong franchise pedigree. Most recently, Morris led the successful launch of The Secret Life of Pets 2 for electronic sellthrough and VOD, and also oversaw transition efforts with Entertainment One. Morris assumed her present position in March 2016, four years after she joined UPHE, at a time when the digital business was a fraction of what it is today. Earlier, Morris spent nearly five years with the U.S. Olympic Committee, managing global conferences, events and programs.

Jason Peterson, 38

CEO, GoDigital Media Group
Peterson is an entrepreneur, attorney and producer who has worked in the entire media value chain, from production and post through marketing and distribution. His GoDigital Media Group and its subsidiaries Cinq Music, ContentBridge, AdShare, VidaPrimo and Latido Music Television create revenue from a media market transforming from ownership to access rights. He’s a repeat 40 Under 40 honoree, and with good reason: In 2019, VidaPrimo — the largest Hispanic-targeted music MCN on YouTube — launched Latido Music, the first Latin Music television network. Peterson is a proponent of AVOD and SVOD business models with a focus on emerging economies.

Erin M. Rosa, 35

Director, Sales, Walmart Digital & Omni-Channel Integration, Warner Bros. Home Entertainment
Rosa works closely with Vudu, Walmart Stores and to maximize Warner’s digital sales through the activation of aggressive on- and off-site programs, best-in-class marketing activations, and creative customer acquisition initiatives. She has broad experience across multiple retail accounts, channels and platforms specializing in the development of creative and fiscally responsible programs based on account-specific opportunities and strategies. Rosa started her career in 2006 and focused primarily on independent film throughout her eight years prior to joining the Warner Bros. team.

Vaughn Ryan, 25

Marketing Manager, FandangoNow
Ryan manages paid media efforts for FandangoNow across streaming devices, smart TVs and paid social media. His understanding of device nuances, cross-studio collaboration and consumer insights helps identify key growth opportunities. Since 2017 Ryan has developed a mix of top-performing platforms, accelerating revenue, acquisition and retention growth each year. Armed with brands that span the movie lifecycle, he has helped craft new, creative ways to grow ad reach and effectiveness. Previously, at Universal Pictures Home Entertainment, Ryan managed brand and retail campaigns for Illumination Entertainment’s slate. He gained theatrical creative advertising experience at 20th Century Fox, and international TV marketing experience at NBCUniversal.

Lindsay Sakaguchi, 37

Executive Director, Film Trade Marketing, Warner Bros. Home Entertainment
Sakaguchi manages the film theatrical catalog business. She is responsible for managing product lifecycle, including curation of content and price variability, to maximize sales and placement across various clients and windows in an ever-changing landscape. She joined the studio in 2010 after completing her MBA from the Marshall School of Business and has held various marketing roles at Warner Bros. since. Prior to that, she worked in operational roles at Nestle, Sony Pictures Home Entertainment and MGM.

Julia Salter, 37

VP, Digital Distribution, Paramount Home Entertainment
Salter joined Paramount in May 2019 and is based in Sydney, Australia, where she is charged with driving growth with digital transactional partners in Australia, New Zealand, South East Asia and Greater China. She has already brought her laser-focused account management skills to cover a much larger geographical area, building relationships and growing the home entertainment unit’s overall revenue. Prior to joining Paramount, Salter was digital director at the Universal/Sony joint venture in Australia, managing relationships with transactional digital partners for ANZ. Salter began her career with 20th Century Fox Theatrical in London in 2006 before moving into various roles in home entertainment sales in Australia. She also worked for a digital startup VOD platform, managing relationships with studios.

Mark Sgriccia, 38

SVP, Worldwide Content Operations & Strategy, Lionsgate
Sgriccia leads a team charged with promoting digital standards and practices, expediting content fulfillment and recognizing savings in metadata and supply chain initiatives. He also leads Lionsgate’s effort to architect an enterprise-level release-scheduling solution, uniting the studio’s rights management system and worldwide release schedule across all business units. Sgriccia has contributed to strong year-over-year growth of catalog VOD, realized through innovative windowing, optimized rights management and strong marketing support. Prior to joining Lionsgate in January 2013, Sgriccia spent 10 years at Sony Pictures Home Entertainment in various capacities.

Patrick Smith, 33

Director, Digital Distribution Financial Planning & Analysis
Universal Pictures Home Entertainment
Smith is one of the critical analysts in UPHE’s digital distribution organization, providing financial data and analysis to help guide business next steps. He joined UPHE in 2017 with more than eight years of experience in business strategy, financial planning and analysis. Most recently, he worked in business development at Marvel Studios, where he built feature film ultimates and performed deal analysis, including valuation of the Marvel/Sony deal that returned Spider-Man to the Marvel Cinematic Universe. He earned an MBA from the UCLA Anderson School of Management and also gained strategy experience through work with The Walt Disney Co. and CBS Interactive.

Kavita Suthar, 39

VP, Finance, Strategy & Analytics, Redbox
Suthar is responsible for Redbox’s financial strategy and analysis, budgeting and deal support. She works to drive the organization toward data-driven decision-making that leads to better performance. Suthar is known for leading teams to provide quick, thorough analysis that is easy to understand and insightful — and that drives action. She joined the company in April 2016 as senior director of financial planning and analysis, and was promoted into her present position in March 2019. Prior to joining Redbox, Suthar held long-term strategy and analytics roles at U.S. Cellular.

Sarah Unger, 34

SVP, Cultural Insights & Strategy, Civic Entertainment Group
An award-winning cultural and consumer brand strategist, Unger uncovers human insights and cultural trends to build top global media and entertainment brand identities. Since joining Civic, a leading marketing agency, in 2018, she has worked across brands such as YouTube, Apple, Disney-ABC Television, NBCUniversal, WarnerMedia, eBay and, most recently, Apple and HBO as they launch streaming services. This past year, Unger fielded a major study on the future of creativity, which launched at SXSW and was featured on the “Today” show. Prior to joining Civic, Unger led brand strategy at Viacom for Paramount Pictures, MTV, Paramount Network, Comedy Central, BET, Nickelodeon and more. She was named one of Forbes’ 30 Under 30 during her tenure at Ketchum as VP of insights and strategic planning.

Shelly Williams, 39

Director, Sales, Sony Pictures Television Global Distribution & Networks
Williams leads Sony Pictures Home Entertainment’s physical distribution partnerships and oversees business and marketing strategies for key accounts. Williams began her career in North American sales and quickly rose to leadership positions. A move to the European office expanded her experience in retail growth strategies, leading innovative business processes in new markets. Subsequently, Williams was tasked with forming the North American commercial strategy team, incorporating content lifecycle planning, national campaigns, monetization and pricing strategies for film and TV. Williams continues to apply her commercial expertise to successfully drive profitability with key industry partners.

Kayla Wyatt, 32

Senior Business Development Manager, FandangoNow
Since joining the video-on-demand streaming service in September 2016, Wyatt has been focused on uncovering new opportunities to serve movie fans throughout the Fandango ecosystem. She helps manage B2B partner performance and develops strategies to help scale joint business opportunities. She also develops custom quarterly business reviews and establishes performance criteria with key strategic FandangoNow partners and the Fandango leadership team. Wyatt began her career in 2010 at the big ad agency Universal McCann and later held account management positions at Refiney29, a digital media and entertainment company focused on young women; Vevo, the video hosting service; and YuMe, a San Francisco advertiser insights firm.

Evan Zarider, 31

Senior Director, Consumer Insights, Universal Pictures Home Entertainment
Zarider leads UPHE’s data analytics team, which helps optimize marketing and distribution strategies across Universal’s home entertainment portfolio. His analysis has led to key decisions on some of Universal’s biggest properties, including Despicable Me, the “Fast and Furious” films and Jurassic World. He is also known for unifying teams across multiple divisions around shared strategic outcomes. Zarider started at Universal Pictures as an intern in 2008 before joining the team full time in 2010 after he graduated from Washington University in St. Louis with a degree in business.


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