Launch of Season 2 Propels ‘Ozark’ Back Into Digital Originals Top 10

Once again, there were few changes in demand for the top digital originals this past week, with only one returning series bowing in the top 10, according to Parrot Analytics data for the week ended Sept. 1.

The returnee is “Ozark,” on Netflix, which re-entered the top 10 at No. 10 with a 48% spike in Demand Expressions after the Aug. 31 debut of Season 2. “Ozark” stars Jason Bateman as financial planner Marty Byrde, who suddenly relocates his family from a Chicago suburb to a resort town in the Ozarks after a money-laundering scheme goes wrong.

He fled to the Ozarks in the hopes of paying off a debt to a Mexican drug lord, only to become entangled with a whole new breed of organized crime.

“Demand Expressions” is a proprietary metric used by Parrot Analytics to measure global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Elsewhere on Parrot Analytics’ digital originals chart, the Netflix women-in-prison drama “Orange is the New Black” remains No. 1, a position it has now held for five consecutive weeks. Demand for the series, a month after the launch of Season 6, rose nearly 12% during the week.

“Stranger Things” (Netflix) remains No. 2, with demand relatively flat.

Hulu’s “Castle Rock,” a horror series based on the writings of Stephen King, moved up to No. 3 from No. 4 with an 8% gain in demand, bumping “Voltron: Legendary Defender” (Netflix) to No. 4 after two weeks in third place.

Netflix’s “Disenchanted” remains No. 5 for the second consecutive week with a nearly 15% spike in demand. Created by “The Simpsons” and “Futurama” creator Matt Groening, “Disenchantment” is Netflix’s sixth animated series targeting adults.

The show debuted in the top 10 the previous week following its Aug. 17 debut. “Disenchantment” follows Bean, a wild and heavily drinking princess, her innocent elf companion Elfo, and her “personal demon” Luci.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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