’13 Reasons Why’ Tops Parrot’s Digital Originals Demand Chart

Netflix’s “13 Reasons Why” took over the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended June 13.

With the June 5 release of the show’s fourth and final season, “13 Reasons Why” had 78.6 times more demand in the United States than the average TV show in the market in terms of average daily demand expressions, the proprietary metric used by Parrot Analytics to measure demand for TV content. The show was up 185.7% demand expressions from the previous week, when it was the No. 13 digital original.

Netflix’s “Stranger Things,” which had been the top digital original the previous three weeks, slipped to No. 2 with 64.7 times more in-demand over the average, with demand for the show up 9.9%.

The two Disney+ “Star Wars” shows took the next two spots. No. 3 was “The Mandalorian,” with 50.2 times average demand and up 3.1% in expressions. No. 4 was the animated series “Star Wars: The Clone Wars,” 43.7 times average demand and up 3.3% in expressions.

DC Universe programming took No. 5 and No. 6. The animated “Harley Quinn” had 40.6 times average demand, with expressions up 17.6% from the previous week. “Titans” had 39.7 times average demand but was down 3.3% in expressions.

A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

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Netflix shows rounded out the top 10. The new comedy “Space Force” entered the chart the previous week at No. 8 and dropped a spot to No. 9. It had 31.9 times average demand, with expressions down 0.3% from the previous week.

Netflix’s “The Witcher” returned to the top 10 at No. 7. Demand grew by 9% after the announcement that production of the second season, halted by the coronavirus pandemic, would resume Aug. 3.

The top overall TV series was Nickelodeon’s “SpongeBob SquarePants” with 91 times average demand. “13 Reasons Why” was No. 2 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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