May 9, 2018
With a whopping 134% increase in demand, “13 Reasons Why” soared to the No. 1 position on the digital originals chart for the week ended May 5, according to Parrot Analytics Demand Expressions data.
The spike can be attributed to a teaser trailer that was released on April 30. At the same time, Netflix announced the launch date for the teen drama series’ second season, with a return to the streaming giant set for May 18.
Another Netflix series, “Stranger Things,” remained at No. 2, with demand virtually unchanged from the prior week.
Hulu’s “The Handmaid’s Tale” rose two spots to No. 3, with a 9.8% increase in demand. Interest is still high for the show after its awards season sweep – including Emmys for best drama series and a best actress win for Elisabeth Moss – and the April 25 debut of season 2.
New to the chart is “Cobra Kai,” a sequel series to The Karate Kid that premiered on YouTube Red on May 2.
The comedy-drama series was produced by Jon Hurwitz and Hayden Schlossberg – the duo best known for the Harold & Kumar films. In the week ending May 5, “Cobra Kai” had 18.4 million Demand Expressions for a No. 6 debut on the digital originals top 10.
In the prior week, the series was ranked at No. 26.
Peak demand for “Cobra Kai” is more than twice as high as that of any other YouTube Red aimed at pay subscribers.
The Spanish limited series “Money Heist” (“La Casa De Papel”) slipped to No. 4 on the digital originals chart after three weeks in the No. 1 spot, with a 14% drop in demand from the prior week.
Also new to the top 10 are two returning series that haven’t been seen on the chart for some time. At No. 8 is “3%,” a Portuguese-language Netflix original series that is set in a world sharply divided between progress and devastation. Season two of the thriller series premiered on April 27, triggering a chart jump of 24 positions.
Also back in the top 10 is “Arrested Development” (No. 10), with a 182% bump in demand – the highest of any of the top 10 programs. A season five renewal announcement gets credit for the spike in demand.
Overall audience demand for network broadcast series is down, resulting in few changes to the top 10 overall TV series chart. The top four titles are the same as in the prior week, with just a little juggling in the order.
HBO’s “Westworld” remains at No. 3, but demand decreased slightly after a pivotal episode shifted the location to a different theme park. ABC’s “American Idol” also saw its demand slip slightly as season 16 reached its midway point.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.