’13 Reasons Why’ Tops Digital Original for Fifth Straight Week, Parrot Analytics Says

Season 3 of the controversial Netflix teen drama series “13 Reasons Why” was announced on June 6, helping the show maintain its No. 1 spot on the top 10 digital originals chart for the week ended June 16, according to Parrot Analytics Demand Expressions data.

Even so, demand as measured by Parrot fell more than 24% from the prior week, after a 10% drop the week before that.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“13 Reasons Why” has now topped Parrots’ top 10 digital originals chart for five consecutive weeks. The series was catapulted into the No. 1 spot when Season 2 debuted in mid-May.

A 40% uptick in demand sent “Sense8” to the No. 2 position on the digital originals chart. “Sense8” is a sci-fi drama series created by Lana and Lilly Wachowski and J. Michael Straczynski (best known as the creator of “Babylon 5”) for Netflix. The series revolves around eight strangers from different cultures and countries who are “sensates,” people who are mentally and emotionally linked.

Hulu’s dystopian “The Handmaid’s Tale” slipped to No. 3, with demand essentially flat from the prior month.

Elsewhere on the digital originals chart, two returning Netflix series reappeared in the top 10 after new seasons began airing. “Voltron: Legendary Defender” re-entered the top 10 at No. 7, from No. 16 the prior week, while a 42% spike in demand for “The Ranch” sent the comedy about a dysfunctional family living on a ranch to No. 9 from No. 20 the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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