May 22, 2018
Buoyed by the May 18 launch of season two, Netflix’s “13 Reasons Why” returned to the No. 1 spot on the digital originals chart for the week ended May 19, according to Parrot Analytics Demand Expressions data.
The teen drama, centered around the suicide of a teenage girl, had ceded the top spot on the prior week’s chart to YouTube Red’s “Cobra Kai,” a sequel series to the classic The Karate Kid movie, despite a 43.4% spike in demand.
Demand in the current week rose nearly 7%, which combined with a nearly 12% drop in demand for “Cobra Kai” put “13 Reasons Why” back on top.
“13 Reasons Why,” with its difficult topic of teen suicide, is a controversial show. In the weeks leading up to its debut high schools around the country sent notices to parents, asking them to monitor their children as they watched the program.
In season two, showrunner Brian Yorkey has extended the narrative beyond the story of teenager Hannah Baker’s death and the “13 reasons” why she killed herself, according to a cassette recording she made and distributed to those she felt responsible.
Season two digs into the aftermath of Hannah’s suicide, and its impact on the community and her fellow students.
Hulu’s “The Handmaid’s Tale” rose up a notch to No. 3, with modest 5% increase in demand, bumping “Arrested Development” down a spot to No. 4.
“Arrested Development” generated 20 million Demand Expressions in the week ended May 19, down from 26.8 million the prior week, but still managed to stay ahead of “Lost in Space,” which remained at No. 5 with an 11% drop in demand.
“Sense8” rose up to No. 6 on the digital originals chart (from No. 10 the prior week) after the debut of its final-seasaon trailer on May 17.
The modern science-fiction series had 13% more Demand Expressions than “Orange is the New Black,” which slipped to No. 10 from No. 9 the prior week.
Both series are currently on hiatus
For linear network broadcasters, May Sweeps is an annual pre-summer event filled with dramatic character exits, special guest stars, and unexpected plot twists.
Parrot Analytics’ overall TV series chart reflects this.
For the first time, ABC’s “Grey’s Anatomy” is ranked at No. 1 in the domestic chart, followed by Nickelodeon’s “Spongebob Squarepants,” AMC’s “The Walking Dead,” and The CW’s “The Flash.”
NBC’s “Saturday Night Live” (No. 5) had 7% more Demand Expressions than ABC’s “American Idol.”
The celebrated sketch recently finished its 43rd season.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.