HDR10+ Licensing, Logo Certification Program Begins

HDR10+ Technologies LLC June 20 announced the start of the new licensing and logo certification program for HDR10+ technology.

HDR10+ is the royalty-free, open standard dynamic metadata platform for High Dynamic Range (HDR), which optimizes picture quality for 4K Ultra HD displays and improves the viewing experience for all audiences.

The new HDR10+ technology optimizes picture quality for 4K Ultra HD displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast. The resulting enhanced viewing experience can now be easily provided on a wide range of displays bringing the viewing experience much closer to the original creative intent for the content.

The HDR10+ license and logo certification is available to interested companies that meet HDR10+ technical and testing specifications. The HDR10+ certification program qualifies the compliance based on different device categories and their technical performance to ensure that HDR10+ compliant products meet high standards for picture quality.

An on-pack HDR10+ logo signifies a product’s certification. The royalty-free adoption of HDR10+ for content production, distribution and consumption currently has more than 40 supporting companies.

“The new HDR10+ licensing and certification program represents a technological step forward for next generation displays,” said Danny Kaye, EVP of 20th Century Fox Home Entertainment and Managing Director of the Fox Innovation Lab. “HDR10+ improves the viewing experience for all audiences by delivering higher picture quality to a wider range of affordable TVs and devices.”

The HDR10+ platform was also designed to allow for future development and innovation in order to deliver a more powerful technology in the years to come.

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