1.53 Million Homes Added Broadband in Q3 — The Most in 11 Years

As pay-TV operators continue to hemorrhage video subscribers to cord cutting and over-the-top alternatives, a silver lining has emerged: high-speed Internet. Linear TV providers have become broadband gatekeepers enabling households to access the world wide web while offering a fiscal lifeline to an industry in flux.

New data from Leichtman Research Group found that the largest cable and wireline phone providers in the U.S. – representing about 96% of the market – acquired about 1.53 million net additional broadband Internet subscribers in 3Q 2020, compared to a pro forma gain of about 615,000 subs in 3Q 2019.

These top broadband providers now account for about 104.9 million subscribers, with top cable companies having about 72 million broadband subs, and top wireline phone companies having about 32.9 million subs.

Findings for the quarter include:

  • Overall, broadband additions in 3Q 2020 were about 915,000 more than in 3Q 2019.
  • Broadband additions in 3Q 2020 were the most in any quarter since 1Q 2009.
  • The top cable companies added about 1,320,000 subscribers in 3Q 2020 – compared to a net gain of about 830,000 subscribers in 3Q 2019.
  • Cable broadband had over one million net adds for the third consecutive quarter – the first time since 3Q 2006-1Q 2007.
  • Comcast’s 633,000 net adds in 3Q 2020 were more than in any quarter in the past fifteen years.
  • The top wireline phone companies added about 210,000 subscribers in 3Q 2020 – compared to a net loss of about 220,000 subscribers in 3Q 2019

“With the continued impact of the coronavirus pandemic, there were more quarterly net broadband additions in 3Q 2020 than in any quarter in over eleven years,” analyst Bruce Leichtman said in a statement. “Over the past year, there were about 4.55 million net broadband adds, compared to about 2.55 million net broadband adds over the prior year. This marks the most broadband net adds in a year since 3Q 2008-2Q 2009.”

Broadband Providers Subscribers at end of 3Q 2020 Net Adds in 3Q 2020
Cable Companies
Comcast 30.06 million 633,000
Charter 28.63 million 537,000
Cox 5.33 million 50,000
Altice 4.36 million 26,000
Mediacom 1.42 million 29,000
Cable One 865,000 27,000
WOW (WideOpenWest) 808,900 3,300
Atlantic Broadband 492,212 13,523
Total Top Cable 71.97 million 1.31 million
Wireline Phone Companies
AT&T 15.37 million 174,000
Verizon 7.06 million 110,000
CenturyLink/Lumen^ 4.56 million (75,000)
Frontier 3.11 million (23,000)
Windstream 1.10 million 12,900
Consolidated 792,211 1,008
TDS 487,700 8,200
Cincinnati Bell 434,500 2,500
Total Top Telco 32.94 million 210,608
Total Top Broadband 104.92 million 1.53 million

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